Workshop: Heroes, villains, rulers and rebels: how story characters bring your design ideas to life

Name: Workshop: Heroes, villains, rulers and rebels: how story characters bring your design ideas to life
Start: 2026-02-20T10:00:00+02:00
Location: Meistri 14, Haabersti, Tallinn, 13517 Harju Maakond, Eesti

Schedule

Fri, 20 Feb, 2026 at 10:00 am

UTC+02:00

Location

Meistri 14, Haabersti, Tallinn, 13517 Harju Maakond, Eesti | Tallinn, HA

𝗔𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽
Stop asking what your users want. Start asking who they want to be. Turn the psychological insights of the world’s greatest storytellers into your UX research superpower. Transform flat personas into rich characters. Understand what makes your user tick and how your product can speak to them at the deepest level.
👉 𝗙𝗼𝗿𝗺𝗮𝘁
• Half-day workshop
• Up to 15 participants
• Online or in person
𝗔𝗯𝗼𝘂𝘁 𝗦𝘁𝗲𝘃𝗲 𝗥𝗮𝘄𝗹𝗶𝗻𝗴
Steve Rawling is the author of Storyteller Tactics, a practical guide to business storytelling used by 200,000+ customers. He runs storytelling workshops for leaders in companies all over the world. He is a confident public speaker who brings humour and audience interaction to his talks. You can put him in the post-lunch slot, when everyone’s energy has slumped, and he will bring the audience to his feet. He has delivered keynotes at WUD Estonia in 2017 and 2021, as well as the Estonian Leadership Conference, Oixio Inspiration Day and many other conferences.
A big thank-you to our sponsors and supporters: Elisa, Zone, Helmes, Fienta, Tallink Group, Smaily, Interaction Design Foundation, the City of Tallinn, Visit Tallinn and Tallinn Card.