Workshop: Business Transitions: Planning Ahead for Value, Continuity, and Legacy

Schedule

Thu Jul 16 2026 at 09:00 am to 11:00 am

UTC-07:00
Location

The Santa Cruz County Veterans Memorial Building | Santa Cruz, CA

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Many business owners expect to “figure it out later” when it comes to succession or selling their business—often leaving value on the table or facing unnecessary stress. This workshop provides practical, educational guidance for business owners who want to understand their options long before a sale is imminent.
Led by Carmel Business Sales, this session will walk attendees through the fundamentals of business transition planning, common pitfalls owners face, and steps they can take today to protect and enhance the value of their business—whether they plan to sell in one year or ten.
This is a non-promotional, information-driven workshop designed to empower business owners with clarity, confidence, and foresight.
Workshop Speaker: Carmel Business Sales specializes in guiding business owners through thoughtful, well-planned transitions. With experience across a wide range of privately held businesses, the firm focuses on education, preparation, and strategic planning—helping owners make informed decisions aligned with their financial goals and personal legacy.

Learning Objectives / Key Takeaways
Attendees will leave with:
- A clear understanding of what makes a business transferable and attractive to buyers
- Insight into timing a sale vs. planning early—and why early preparation matters
- An overview of valuation drivers (financial, operational, and emotional)
- Common mistakes business owners make when exiting—and how to avoid them
- Options for transition, including internal succession, third-party sale, or partial exit
- A practical exit readiness checklist they can begin using immediately
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Where is it happening?

The Santa Cruz County Veterans Memorial Building, 846 Front St,Santa Cruz, California, United States

Event Location & Nearby Stays:

Know what’s Happening Next — before everyone else does.
Santa Cruz Area Chamber of Commerce
Host or PublisherSanta Cruz Area Chamber of Commerce

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