Workshop 2 - Marketing & Brand-Building for Makers

Getting your products in front of the right people is crucial to growing your business, but marketing can often feel like a confusing maze. Many makers struggle with building a loyal audience, knowing what to say, or even where to say it. Without a clear approach, you might feel like your efforts are scattered, or that you’re simply not reaching the customers who would love your work.

In our Marketing & Brand-Building for Makers workshop, we’ll equip you with a toolkit to tell your story with confidence. From building an email list and social media strategy to crafting a compelling bio and consistent brand visuals, we’ll walk you through the essentials of creating a brand that attracts and engages customers.

By the end of this workshop, you’ll be ready to:

• Create a marketing plan that connects with your audience, no matter the platform.
• Build a brand identity that reflects your values and resonates with your customers.
• Share your story confidently, knowing your message will reach the right people.
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  Why You Should Join
  We’re making this information accessible for makers at any stage. Whether you’re new or experienced, you’ll find practical strategies that will help you start 2025 with a clear, compelling marketing approach, making your business stand out in a crowded market.

About Your Hosts -

Support the Makers
Since 2018, Support the Makers has been a cornerstone of Edinburgh’s maker community, bringing together local talent through year-round markets and creative collaborations.

Founded by Carmen, Support the Makers provides makers, creatives, and independents with opportunities to showcase their work, from markets and festivals to retail spaces and gallery exhibitions. Carmen’s latest venture, managing the Leith Makers gallery, features over 50 local stockists, spotlighting the artistry of Edinburgh’s vibrant community.

Driven by a passion for handmade and a commitment to helping makers thrive, Carmen continues to create spaces for connection, creativity, and growth in Edinburgh’s maker scene.

@support_the_makers

supporthemakersuk.com

Unravel
Lauren, the founder of Unravel., is the guest expert of this three part workshop series, bringing practical expertise to makers who want to take control of their business essentials.

Lauren combines her own experience as a ‘side-hustle’ maker selling photographic prints, with her background in supporting the organisation and management of makers markets.

With real-world knowledge of the unique challenges makers face—from the creative process to the operational side—Lauren provides clear guidance to help makers feel empowered and confident in running their businesses effectively.

@‌unravel.lauren

[email protected]

Host or Publisher Support The Makers