Wild Scotland: Annual Conference 2026
Schedule
Wed Mar 04 2026 at 10:00 am to 04:00 pm
UTC+00:00Location
Stirling Court Hotel | Stirling, SC
About this Event
Wild Scotland Annual Conference 2026
Wednesday 4 March 2026
Join us at our annual conference as we gather to prepare for 2026: striving for sustainable success by scaling strength.
Wild Scotland is the membership organisation representing wildlife, adventure & activity tourism operators in Scotland.
Facilitated by Caroline Warburton from Visit Scotland, our Conference is a fantastic opportunity to learn and be inspired by industry leaders, and to connect with like-minded industry peers. Gain valuable insights and consider what growth and success looks like for your business in 2026.
Mark your calendar and join us to celebrate your businesses, which all support Scotlandβs position as a world leader in nature-based tourism.
In the afternoon, there is an alternative session aimed at marine tourism businesses affected by the new MCA Sport and Pleasure Code introduced in December 2025. Bill Forsyth, MCA Senior Surveyor, will present on the interpretation and implications of the new Code and there will be an opportunity to ask questions. There is an option to attend ONLY for this session if you wish.
Conference Venue
This in-person event will take place at Stirling Court Hotel, on the University of Stirling campus just a short distance from Stirling. With suitable conference space, great transport links and comfortable accommodation on-site, this is the perfect venue for our 2026 gathering.
Exhibitor stands are available at the cost of Β£65 (members)/Β£80(non-members)(both options include 1 delegate ticket). Please email us at [email protected] if you would like to reserve a stand.
Agenda
π: 10:00 AM - 10:30 AM
Registration and networking
π: 10:30 AM - 10:45 AM
Welcome
π: 10:50 AM - 11:20 AM
STA Election Manifesto
Host: Marc Crothall, CEO, Scottish Tourism Alliance
π: 11:25 AM - 11:55 AM
The ASVA Quality Assurance Scheme
Host: Michael Golding, CEO, ASVA
π: 12:00 PM - 12:30 PM
Apprenticeships
Host: Debbie Williams, Glencoe Outdoor Centre
π: 12:20 PM - 01:30 PM
Lunch break and networking
π: 01:35 PM - 02:05 PM
Community Involvement
Host: Beccy Angus, RZSS
π: 02:10 PM - 02:40 PM
Inclusive Tourism
Host: Marina Di Duca, Visit Scotland
π: 02:40 PM - 03:00 PM
Tea break and networking
π: 03:05 PM - 03:40 PM
Website Wins: Convert Visitors to Customers
Host: Susan Graham, Embra Digital
π: 03:45 PM - 04:00 PM
Closing Remarks
Afternoon option
π: 01:30 PM - 03:30 PM
Afternoon option - MCA Sport & Pleasure Code (marine tourism)
Host: Bill Forsyth, MCA Senior Surveyor
Info: Bill Forsyth will present on the interpretation and implications of the new MCA Sport and Pleasure Code. The Code was introduced in December 2025 and will affect all small tourism vessels within three years. There will be an opportunity to ask questions, and time at the end of tea and networking. This important presentation is open to all members and non-members of Wild Scotland who may be affected, including sailing charter, wildlife charter, dive charter, angling charter, RYA schools and more. Either attend all day and choose this option for the afternoon, or attend only this session - see ticket options.
Where is it happening?
Stirling Court Hotel, Airthrey Road, Stirling, United KingdomEvent Location & Nearby Stays:
GBP 25.00 to GBP 65.00








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