WIBRVA You Don't Know What You Don't Know: Session 4: Google Ads vs Social Media Ads
Schedule
Tue Jul 23 2024 at 11:30 am to 02:00 pm
UTC-04:00Location
Roma Restaurant, Catering, & Events - Mechanicsville | Mechanicsville, VA
Advertisement
Are you torn between Google Ads and Social Media Ads, unsure which platform is best suited for your advertising goals? Join us for the fourth and final session of our workshop series designed for Women In Business RVA, "You Don't Know What You Don't Know."In this workshop, we'll compare and contrast the strengths and weaknesses of Google Ads and Social Media Ads, helping you make informed decisions and maximize your advertising budget.
During this two-hour interactive session, you'll learn:
* Understanding Google Ads: Explore the different types of Google Ads (Search, Display, Video, Shopping) and understand how they work. Learn how to set up and optimize Google Ads campaigns to reach potential customers actively searching for your products or services.
* Exploring Social Media Ads: Dive into the world of Social Media Ads across platforms like Facebook, Instagram, Twitter, and LinkedIn. Understand the targeting options, ad formats, and campaign objectives available for each platform.
* Targeting and Audience Segmentation: Discover how both Google Ads and Social Media Ads allow you to target specific audiences based on demographics, interests, and behaviors. Learn how to refine your targeting strategies to reach the right people at the right time.
* Budgeting and Bidding Strategies: Learn best practices for budget allocation and bidding strategies on both Google Ads and Social Media Ads platforms. Understand how to set realistic budgets and optimize bids to maximize your return on investment (ROI).
* Measuring and Analyzing Results: Understand key performance metrics for evaluating the success of your advertising campaigns. Learn how to track conversions, measure ROI, and use data-driven insights to refine your advertising strategies.
Lunch will be provided, offering you the opportunity to network with fellow attendees and share insights and experiences.
Pricing Details:
Individual sessions: $62.50 each (includes lunch)
Special Offer: Purchase all 4 sessions before April 15 for $200, saving $50!
REGISTER HERE: https://mailchi.mp/1be7da5011ea/ayiq27mgs5
Don't miss out on this opportunity to gain valuable insights into two of the most powerful advertising platforms available today.
Join us and discover which advertising strategy is right for you!
Advertisement
Where is it happening?
Roma Restaurant, Catering, & Events - Mechanicsville, 7240 Bell Creek Rd, Mechanicsville, VA 23111-3541, United States,Mechanicsville, VirginiaEvent Location & Nearby Stays:
