Why your marketing isn’t delivering ROI (and how to fix it)

You’re investing time, money and energy into marketing, but if you’re honest, you’re not always sure what’s really working, what’s wasting effort, or why results feel inconsistent.

That’s a common frustration for B2B business owners. Not because the marketing is bad, but because it’s often disconnected from clear objectives, joined-up thinking and meaningful measurement.

In this 80x20 networking and learning session, Jag Panesar, founder of Xpand, will share a practical way to sense check your marketing and spot the gaps that quietly dilute results.

This isn’t about tactics, trends or doing more. It’s about understanding where ROI is being lost, and how to fix it, using a simple strategic framework you can apply to your own business straight away.

You’ll leave with clarity on:

• Why marketing activity doesn’t automatically translate into ROI.
• The most common gaps that stop marketing from supporting real business growth.
• How to sense check your marketing using a simple strategic scoring approach.
• What to prioritise next, and what to stop over-measuring.
• One or two practical actions you can apply immediately to improve results.
  

As always, the session is free, informal and designed to spark useful conversations, before, during and after the learning.

80×20 is a series of events, now in its fourth year, created by Xpand, that allow you to learn about the latest in the digital marketing world while getting the chance to network with other business owners and marketing professionals.

Our 80×20 format allows for 40 minutes of networking, followed by a 20-minute learning session, and then another 40 minutes of networking.

This event is designed for business owners responsible for planning their company’s marketing activities.

Well, that’s easy. Not only will you build connections with like-minded professionals, but you’ll also learn something that you can put into practice back at base.

Interested? Register to attend now. We only have limited spaces available!

To find out more about the venue, visit humanSpaces website.

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Host or Publisher Xpand