Why funny sells: Using humour in your marketing - with Paddy Gilmore
Schedule
Tue Jun 16 2026 at 06:00 pm to 08:00 pm
UTC+01:00Location
Bristol Business School, UWE Bristol | Bristol, EN
About this Event
Join us for another evening of marketing and psychology insights.
This in-person event at Bristol Business School (UWE Frenchay) is hosted by Bristol Creative Industries and the Applied Marketing Research Group (AMRG). The event is relevant for those interested in the practical application of humour in marketing, whether you are a creative consultant, in-house marketer, student, or just have an inquisitive mind!
Humour is at the heart of great marketing. But how should it be used? And what should be avoided? Paddy Gilmore, a comms consultant and columnist who specialises in humour, will talk about how to best use this fascinating, universal human trait.Paddy will discuss how consumers respond to different types of humour and various examples of humour featured in marketing campaigns. Whether your work involves B2C, B2B, or a specific area of marketing, come and learn when and how to engage customers using humour, and obvious pitfalls to avoid.
Where: Bristol Business School, UWE Bristol, Coldharbour Lane, Frenchay, BS16 1QY
6-6.30pm - Refreshments & Networking
6.30-7.30pm - Talk followed by Q&A
7.30-8pm - Networking
Tickets
> Early bird BCI member tickets are available until 23:59 on Friday 15th May at £20 +VAT
> BCI member tickets from Wednesday 25th February are £30 +VAT.
> Non-member tickets are £50 +VAT.
Free parking is available at the venue but this must be reserved in advance. Please enter your car registration on the booking form.
About Paddy
Paddy Gilmore has spent 25 years working in marketing, first as a creative then as a strategist. Despite this, he still makes his mum proud for one or two reasons.
For example, he did an MA that looked at the theory of humour, he wrote jokes for the late Bruce Forsyth on Strictly Come Dancing, and he writes The Drum’s monthly ‘Funny Matters’ column on humour in marketing. He has even delivered keynotes internationally, and sat on panels, without letting these occasions go to his head.
Where is it happening?
Bristol Business School, UWE Bristol, Coldharbour Lane, Bristol, United KingdomEvent Location & Nearby Stays:
GBP 26.38 to GBP 64.88
