When Architecture and Design speak pixel

In this conversation, three Brazilian architects — Amanda Furber, Julia Getschko, and Nathalia Lima — will reflect on how architectural communication has transformed over the last decades. From traditional, craft-bound, expert-to-expert media, to today’s fast, public-facing, data-rich, and interactive tools — such as real-time renders and social feeds — this new landscape is redefining the way architects present, connect, and engage with society.

The session will be moderated by Dr. Cristina Mateo, Associate Dean of IE School of Architecture and Design, who will bring her expertise in urban ethnography, branding, communication, and digital transformation to enrich the discussion.

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• Date: October 30th, 6:00 p.m. (BRT)
  
• Venue: Studio MK27, Rua Padre João Manoel, 808 – 1st floor, São Paulo
  
• Format: Also available online
  

Info: She's a curator and communicator, founder & CEO of Architecture Hunter, an independent and innovative media platform for architecture and design with a global audience of more than 3.5 million people. Created on Instagram in 2013 while she was still studying Architecture, the platform has since grown into a team and expanded into videos, webinars, forums, awards, and events, with the mission of democratizing and elevating architectural discourse. Recognized by Forbes Under 30 (2019) and listed by Architizer among the 100 Women to Watch in Architecture (2024), Amanda has become one of the most influential voices in contemporary architectural communication.
Throughout her career, Amanda interned at Studio MK27 and later worked at ArchDaily. She has served, and continues to serve, as a juror for prestigious international awards such as Dezeen Awards, Architizer A+Awards, and Loop Design Awards. Contributes as a columnist for publications including Bazaar Interiors and Curate (Sotheby's).

Info: Julia Getschko is PMO at Hueb Ferreira Arquitetos, where she leads the strategic management of projects, bridging business, design, and innovation. She holds an MBArch in Business for Architecture & Design from IE University, where her proptech venture won 2nd place in the Venture Lab. Her undergraduate thesis has been internationally recognized with more than 19 prizes, including the Architecture MasterPrize “Best of the Best”, the Outstanding Architecture and Design Thesis Award with a scholarship at IE, and 1st prize at the AHA Awards, consolidating her international recognition for innovation in architecture. 

Info: Nathalia Lima is an architect (FAU USP, 2019) with a focus on architectural communication and strategic management. She began her career in the design and new business departments of architecture studios and participated in a Master of Architecture and Territory exchange program at ENSAP Lille, France, where she conducted research in urban anthropology. This experience deepened her understanding of social relations and space, helping to guide her current professional trajectory.
Since 2020, she has been part of Studio MK27, led by Marcio Kogan, where she leads communications and commercial efforts. Her work encompasses client engagement, media relations, and the strategic positioning of Brazilian design in international markets. Currently pursuing the Master in Business for Architecture and Design at IE University, Nathalia has been building her career around enhancing the value of design services through communication, client engagement, and strategy. 

Info: Dr. Cristina Mateo is Associate Dean at IE School of Architecture and Design. She is a specialist in urban ethnography, tourism, branding, communication, and E-Transformation & New Business Models. She teaches the relationship of Sociology & Culture and the social impact of Digital Transformation in cities.

She is also a member of the Advisory Board of the Spanish Institute of Lifestyle Medicine in the fields of architecture, social, natural, and built environments.

Cristina trained as a journalist and holds a Ph.D. in Sociology from Goldsmiths College, University of London, as well as an Executive MBA specialized in E-business from IE University Business School. She lived in London, where she lectured on Media in Spain and Spanish contemporary culture.

Dr. Mateo lectures and writes regularly on the impact of technology in everyday life.

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