What’s In It For Me? Prepare to Engage New Audiences in 2025

Looking to expand your reach and build stronger connections with customers, investors, and partners? Join us for a hands-on session designed to equip current business owners with proven strategies for effective communication and audience engagement.

What You’ll Learn:

• Strategic Communications: How to craft targeted messages that resonate with diverse audiences based on age, interests, and occupations.
• Sales 101 - W.I.I.F.M. (What’s In It For Me?): Shift your focus to customer value, driving engagement and building lasting relationships.
• Storytelling for Impact: Learn how to tell your brand’s story to capture attention, inspire loyalty, and stand out in a crowded market.

What’s in it for you?
Gain practical tools to market smarter, connect better, and grow faster. Whether you're engaging customers, pitching to investors, or building partnerships, this session will help you position your business beyond your personal vision and meet the needs of your audience.

Don’t miss this opportunity to elevate your communication skills and drive meaningful growth for your business!

Please note: This is in-person event at NYC EDC. Identification (i.e. Driver's License, Passport, etc) will be required at the door.

About Ivy:

Ivy Cohen’s career has taken her down an unconventional path, with leadership roles in the corporate world, as an entrepreneur, as CEO of a major national non-profit and as a public policy advocate in our nation’s capital. She has helped organizations and their leaders build their reputations with compelling narratives, and she’s known for a professional style that engages, inspires and guides leaders to deliver high-impact results.

An accomplished executive and small business owner, and a results-oriented community leader, she has been leading her eponymously named boutique corporate communications agency, crafting big ideas and delivering outsized results for her clients. She is known for delivering expert strategy and programs in thought leadership, public education, issues management and content creation for large and growing companies.

Ivy Cohen Corporate Communications – ICCC – delivers big agency results with the top leadership attention only a boutique agency can provide. That hard work was rewarded when Ivy was named to Crain’s 2021 Notable Women Business Owners List in May 2021, in tandem with ICCC’s 20th anniversary.

Ivy holds a BA from University of California, Berkeley and an MBA from Georgetown University.

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