What to Film and What to Say: Your Content Crash Course

Schedule

Fri, 28 Aug, 2026 at 02:30 pm to Mon, 28 Sep, 2026 at 04:00 pm

UTC-06:00
Location

2360 Portland St SE | Calgary, AB

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Not ready for a full planning session yet? Get a fast overview of what to film, what to say, and how to think about your content.
About this Event

You know you need a plan. You're just not sure you need a whole afternoon for it yet.

This 60-minute crash course gives you the core ideas behind choosing what to film, scripting it so it sounds like you, and thinking past this week's post. No deep dive, no homework - just a clear starting framework you can use right away.

What You'll Walk Away With
By the end of this workshop, you'll know:

  • A simple framework for choosing content topics your audience actually cares about
  • The basics of deep vs. wide content strategy — and which one fits your business
  • A starting point for scripting content that sounds like you, not a corporate script
  • How to think about your content one month ahead instead of one post ahead
  • A clear next step if you want to build out a full plan

Who This Is For

  • Business owners who want the big picture before committing to a full planning session
  • Anyone who runs out of content ideas week after week
  • Business owners testing the waters

Event Details
Date: Friday, August 28th
Time: 2:30pm - 3:30pm
Venue: Tradespace Calgary — 2360 Portland Street SE, Calgary, AB Price: $75 Light snacks provided

Your Workshop Host Laila Hobbs co-founded Social Launch Labs and brings a rare combo of computer science and media experience to social media marketing. She's generated over 250 million views in a single year and scaled marketing strategies for 40+ Calgary businesses - and she teaches the exact systems she uses with real clients every day, not just theory. This workshop's hands-on and practical, built to give you a working system before you leave the room.

Grab your seat — spots are limited.

Part of the Social Launch Labs Workshop Series. Ready to go deeper? W3 (Plan & Script 90 Days of Content in One Afternoon) takes these same ideas and turns them into a finished, ready-to-execute plan.

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Where is it happening?

2360 Portland St SE, 2360 Portland Street Southeast, Calgary, Canada

Event Location & Nearby Stays:

Tickets

CAD 41.26 to CAD 81.21

Know what’s Happening Next — before everyone else does.
Social Launch Labs
Host or PublisherSocial Launch Labs

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