Welcome to Planning! Human Centered Design Methods

Make strategic communication planning energizing with hands-on, human-centered methods to align, ideate and prioritize.
About this Event

Strategic communication planning is essential, but it does not have to be painful. As a marketing communications leader, you already know that effective planning requires aligning with the organization’s broader strategy, setting focused goals, and identifying the right initiatives. Too often, however, the process becomes slowed by siloed thinking, limited buy-in, and stalled momentum.

With the right collaboration methods, particularly those drawn from human-centered design, planning can become an energizing experience that your team actually enjoys. It can build alignment, encourage creative thinking, and help your organization make a greater impact.

At this event, you will learn and practice a series of simple, engaging planning methods. These activities will help you uncover useful insights, set inspiring goals, clearly define problems, develop creative solutions, and prioritize tactics and initiatives.

This will be more than another presentation. It will be an interactive planning experience wrapped in a fun theme and followed by a happy hour. Join us!