WCA Wine Growth Summit 2026
About this Event
WCA Wine Growth Summit
25 JUNE 2026 - Adelaide
Wine growth strategies for international markets
We are excited to announce the upcoming WCA Wine Growth Summit. The summit will deliver insights and knowledge.
The Summit is designed to educate and share the collective knowledge of industry leaders' experiences to better inform and educate wine brands so they can enhance their commercial outcomes, grow export markets and position their brands in a positive way globally.
This Summit is a platform for business owners, wine professionals, export managers, business leaders, winemakers, marketers, wineries, cellar door teams, brand managers and operators to meet and hear from experts, industry leaders and other small, medium and large-sized wine brands who are focused on growing their revenue through innovative growth strategies.
The Program - Speakers and Panellists
The speakers and panellists at the Summit are leaders in wine, well-known wine professionals and inspiring people from small, medium and large wine businesses to ensure we provide a well-rounded and practical program. Including:
Global Trends and Opportunities
Angelica Crabb, Senior Analyst, Wine Australia
Andrew Kamphuis, Founder and President, Commerce7
Case Study - Poco Vino
Emily Harper, CMO, Australian Vintage
Stanton & Killeen Wines Export Journey
Wendy Killeen, Managing Director, Stanton & Killeen Wines
Thai people love Australian wine - It has nothing to do with us: The rise of South East Asia
Brendan Carter, Winemaker at Unico Zelo & Director at Bottle Shock
Canada and North American market: Using a flexible strategy to adapt to market shifts
Alexia Roberts, Group COO, Randall Wine
Who are we competing against? Is it Chile, South Africa, USA or ourselves
Louis Schofield, Worlds Apart Wines
Successful Ecommerce and Distribution Strategies for China and South East Asia
Iain Langdridge, Managing Director, In2Asia
Export journey from working with global brands to start up export businesses
Mike Brown, M Squared Wine
What wine buyers want in the UK - What they really, really want
Vanessa McKinney Department of State Development, SA Senior Manager, UK
International Wine Tourism - Where are the opportunities?
Case studies of wine brands successfully attracting international tourists in region
Robin Shaw, Wine Tourism Australia
Panel - Achieving Growth in Key Global Markets - Being trade resilient whilst finding markets where there are growth opportunities
- Liz Mencel, Director, Purple Feet
- Mashoom Tait, CEO, Bird in Hand
- Dan Killey, Sales Director, Brand Warrior - Works with Mitolo, William Downie, Mr Riggs, Patrick Sullivan, Gentle Folk, Jim Barry and Polka
- Ant Grundel, A/Manager TradeStart, SA Department of State Development
Panel + Q&A - Destination Marketing Panel - Attracting food and wine tourists - driving the visitor economy
- Robin Shaw, Wine Tourism Expert, Wine Tourism Australia
- Matt Annear, General Manager, Australian Tasting Room
- Luke Tyler, General Manager, Sales and Marketing at Hahndorf Hill, Ashton Hills and Wirra Wirra
- Peter Saturno, Director, Longview Vineyard
Host & MC: Alex Gibbs, Deputy Chair, Wine Communicators of Australia
Why Attend
This is your opportunity to gain the latest insights and knowledge from leading industry experts in the wine growth space.
By attending this event you will:
- Gain insights into the latest trends – What do wine consumers want from Australian wine brands?
- Walk away with key learnings you can immediately apply back to your role.
- Attain confidence in your future business growth plans.
- Build your network in the export space.
- Be informed about current growth strategies and techniques that are gaining traction.
- Learn more about diversified growth strategies with proven success and future growth potential.
Event Details
Date: 25 June 2026
Event Time: 9 AM - 5:30 PM (ACDT)
Venue: Adelaide Convention Centre, North Terrace, Adelaide, SA 5000
MARKETS
Insights and trends in key growth markets
- Markets with potential growth
- Wine consumer global trends
- The future of Wine - Innovate or be irrelevant
- What it takes to succeed in global markets
- Market diversification: domestic vs international
CHANNELS
Aligning your market growth strategy with a focused channel strategy
- Channel strategies that reduce risk and achieve growth
- Online channels - how to leverage their strengths in international markets
- Driving traditional channels
- Support mechanisms that support a robust channel strategy: trade shows, social media, awards, competitions
CATEGORY DIVERSIFICATION
Where to grow next?
- New categories that your marketing team need to be aware of
- Category diversification - Thinking outside the WineSquare
- Using grapes to develop new products
- Do you have the capacity and the capability?
- Developing products for diversified growth markets
- How can we learn from other categories to achieve growth globally
GROWTH MARKETING
Growth strategies to support a more diversified approach
- Building a brand that's worth protecting
- Digital Marketing - What you need to focus on to support your diversified marketing approach
- Case study - small-medium sized wine brand
- Marketing strategies that support a more diversified approach
Attracting the premium wine traveller market back
- Tourism trends and insights
- International visitors tourism road map - How to get tourists to your place
Please note that the Summit Program may change leading up to the event date.
Where is it happening?
Event Location & Nearby Stays:
AUD 225.00 to AUD 1900.00
