WCA Wine Growth Summit 2026

Wine growth strategies for international markets

We are excited to announce the upcoming WCA Wine Growth Summit. The summit will deliver insights and knowledge.

The Summit is designed to educate and share the collective knowledge of industry leaders' experiences to better inform and educate wine brands so they can enhance their commercial outcomes, grow export markets and position their brands in a positive way globally.

This Summit is a platform for business owners, wine professionals, export managers, business leaders, winemakers, marketers, wineries, cellar door teams, brand managers and operators to meet and hear from experts, industry leaders and other small, medium and large-sized wine brands who are focused on growing their revenue through innovative growth strategies.

The Program - Speakers and Panellists
The speakers and panellists at the Summit are leaders in wine, well-known wine professionals and inspiring people from small, medium and large wine businesses to ensure we provide a well-rounded and practical program. Including:

- Global Trends and Opportunities

Angelica Crabb, Senior Analyst, Wine Australia

Andrew Kamphuis, Founder and President, Commerce7

-Case Study - Poco Vino

Emily Harper, CMO, Australian Vintage

-Stanton & Killeen Wines Export Journey

Wendy Killeen, Managing Director, Stanton & Killeen Wines

-Thai people love Australian wine - It has nothing to do with us

The rise of South East Asia

Brendan Carter, Winemaker at Unico Zello & Director at Bottle Shock

-Canada and North American market: Using a flexible strategy to adapt to market shifts

Alexia Roberts, Group COO, Randall Wine

-Successful Ecommerce and Distribution Strategies for China and South East Asia

Iain Langdridge, Managing Director, In2Asia

-Export journey from working with global brands to start up export businesses

Mike Brown, M Squared Wine

-What wine buyers want in the UK - What they really, really want

Vanessa McKinney Department of State Development, SA Senior Manager, UK

-International Wine Tourism - Where are the opportunities?

Case studies of wine brands successfully attracting international tourists in region

Robin Shaw, Wine Tourism Australia

-Converting high value international visitors into repeat purchasers

Matt Annear, General Manager, Australia Tasting Room

Panel + Q&A - Achieve Growth in key global markets

Panel + Q&A - Destination Marketing Panel - Attracting food and wine tourists

Host & MC: Alex Gibbs, Deputy Chair, Wine Communicators of Australia

This is your opportunity to gain the latest insights and knowledge from leading industry experts in the wine growth space.

By attending this event you will:

• Gain insights into the latest trends – What do wine consumers want from Australian wine brands?
• Walk away with key learnings you can immediately apply back to your role.
• Attain confidence in your future business growth plans.
• Build your network in the export space.
• Be informed about current growth strategies and techniques that are gaining traction.
• Learn more about diversified growth strategies with proven success and future growth potential.

Date: 25 June 2026

Event Time: 9 AM - 5:30 PM (ACDT)

Venue: Adelaide Convention Centre, North Terrace, Adelaide, SA 5000

MARKETS

Insights and trends in key growth markets

• Markets with potential growth
• Wine consumer global trends
• The future of Wine - Innovate or be irrelevant
• What it takes to succeed in global markets
• Market diversification: domestic vs international

CHANNELS

Aligning your market growth strategy with a focused channel strategy

• Channel strategies that reduce risk and achieve growth
• Online channels - how to leverage their strengths in international markets
• Driving traditional channels
• Support mechanisms that support a robust channel strategy: trade shows, social media, awards, competitions

CATEGORY DIVERSIFICATION

Where to grow next?

• New categories that your marketing team need to be aware of
• Category diversification - Thinking outside the WineSquare
• Using grapes to develop new products
• Do you have the capacity and the capability?
• Developing products for diversified growth markets
• How can we learn from other categories to achieve growth globally

GROWTH MARKETING

Growth strategies to support a more diversified approach

• Building a brand that's worth protecting
• Digital Marketing - What you need to focus on to support your diversified marketing approach
• Case study - small-medium sized wine brand
• Marketing strategies that support a more diversified approach

Attracting the premium wine traveller market back

• Tourism trends and insights
• International visitors tourism road map - How to get tourists to your place

Please note that the Summit Program may change leading up to the event date.

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