WatchIt! Watch Fair

WatchIt! is a no-nonsense, hands-on watch event for real enthusiasts and watch lovers in the Midlands, UK.
About this Event

Running since 2019, WatchIt! isn’t your typical industry watch event. There are no velvet ropes, no intimidating suits and no glass cases keeping you at arm’s length. Instead, it’s all about real watches for real people – a laid-back, interactive celebration of the very best that the British and microbrand watch scene has to offer.

WatchIt! Watch Fair was born from a simple idea: bring together passionate watch lovers and independent brands in a space that’s friendly, affordable, and accessible to everyone. Whether you’re a seasoned collector, a casual enthusiast, or someone just starting to fall down the horological rabbit hole; WatchIt! is the kind of event where you can roll up your sleeves and try on the watches you’ve only seen on Instagram.

WatchIt! is arranged and hosted by myself, Joshua Clare-Flagg from 12&60 – a long-time reviewer, writer, and watch obsessive. After years of reviewing watches on the blog, I wanted to give something back to the community that’s supported it.

So this fair is more than just an event. It’s an extension of the same values 12&60 stands for: honesty, enthusiasm, accessibility, and a healthy appreciation for good design (and maybe a few pints afterwards). There’s no commercial pressure here, just a genuine passion for horology in its many shapes and sizes.

Whether you’re coming to discover your next favourite brand, meet fellow enthusiasts, or just to spend a few hours surrounded by ticking things that bring you joy, we’d love to see you at the next WatchIt! Watch Fair.

Further information and the brand roster can be found here: https://watchitfair.com/

Agenda

🕑: 10:00 AM - 11:00 AM
VIP access
🕑: 11:00 AM - 04:00 PM
General access