Vision Quest: A Journey into Authentic Marketing and Sales

Are you a startup CEO, small business owner, or holistic coach struggling to attract customers and authentically grow your business? Vision Quest: A Journey into Authentic Marketing and Sales is here to guide you through the maze of modern marketing and sales, helping you to align your business vision with your marketing efforts to attract the clients you truly desire.

Here is the sad fact.  Most start-ups are focused on a great idea or providing service.  However late in the game, they realize they need to attract and sell to customers.  They start compromising their values to attract anyone and then end up not feeling fulfilled and trapped by the very business that was meant to free them. Marketing is an afterthought and is done in small bursts without linked sales systems so the full effect is never realized. 

In this course, we will dive into how being authentic will gain you more business faster and provide you with more motivation and joy in your business. 

The world is saturated with inauthentic marketing and fleeting customer connections, Vision Quest is for those seeking to attract and forge genuine relationships with their clients.

This workshop is going to be set in a holistic yoga setting. All of the lessons will be fully interactive where we will provide base information but then you will do a series of exercises with your partner business owners. This way you will walk away with a marketing and sales plan that aligns with how you want to do business and is vetted by your peers.

• Identify Your Unique Vision:

Uncover the essence of your real mission and vision in life. This not only sets a strong foundation for your marketing efforts. It also allows your business to be in true alignment with you.

• Discover and Serve Your Ideal Customers:

Learn how to identify your ideal customer, their unique problems, and what they want that aligns to what you want to offer. This is one of the top things most practices overlook and wonder why they are not getting better interactions.

• Differentiate Your Business

There are hundreds of companies asking for your client's business. We will go through fundamental processes to discover how you can stand out with your services, online, on social media, and most of all in your practices. Conduct competitive studies to pinpoint what sets you apart in your community.

• Select the Right Marketing Strategies:

Align your unique gifts and services with the most effective marketing methods for your business. Not every business is the same. We will cover the 4 basic go-to-market methods and how to align your go-to-market method with the right sales and marketing techniques to save you months of headaches and frustration.

• Master Authentic Marketing and Sales Processes:

Dive deep into creating repeatable methods that resonate with your brand’s authenticity. Many businesses today don't understand they have this in place and then end up creating them over and over. Or they copy someone else's methods but fail since they are not aligned with how they run their business.

• Optimize Your Digital Presence:

Understand which digital assets are crucial for your business's growth. There are many places to put your effort. You will discover what digital assets you should spend time cultivating and why. The value of these digital assets changes based on business type. You will learn how to determine which ones work for your go-to-market method.

• Communicate Authentically:

Harness the power of authentic communication to build trust and lasting relationships with your clients. This is the largest opportunity in years. With AI coming into marketing, it has turned everyone marketing the same. Using your Authenticity and communication with make you stand out. We will show you this and where is currently getting the most traction.

• Systematize Your Marketing Efforts:

Learn how to be systematic and organized in your marketing messages to save time and focus on your services. This is a huge time saver, where we will go over different processes and how to review different core software to ensure it has what you need to prevent your sales and marketing from distracting you from your business.

• Prepare for Your Future Business Growth:

Set up your business for growth from day one with insights into sales and marketing automation. By laying down the right foundation early you can prevent growing pains. You will explore different techniques to start today that will help your business as you grow.

Dan is a retired Navy Pilot, senior executive, and serial entrepreneur who has successfully run various businesses. In his last venture, he grew from a complete bootstrap to a multimillion sale he contributed all to digital marketing and high-value video educational content. He is actively saught out by tech, start ups, and wellness communities for this multidisipline experience on making small businesses grow and thrive. Healthy work culture and diversity are extremely important to Dan.

As Dan worked through combat PTSD and other spiritual/ health concerns, he realized how misunderstood holistic healers are. He has spent the last 2 years helping various businesses grow with his systematic approach and understanding of search optimization.

Arden Taylor, drawing on her extensive experience as a Mass Communications Specialist in the United States Navy, a varied marketing background, and her current role as the Marketing Director for Holistic Hub, brings unparalleled precision and strategic depth to her leadership of the marketing team. Her adeptness in navigating high-stakes communication scenarios now informs her approach to content strategy and team coordination, ensuring that each marketing effort is as rigorously organized and executed as a military maneuver. This fusion of strict discipline and imaginative storytelling is crucial in creating genuine, authentic content.

As the Marketing Director, Arden is more than just a leader; she is the visionary behind a narrative ecosystem designed to foster real connections. Her strategic foresight shapes a content landscape that goes beyond conventional marketing, championing the core values of authenticity, engagement, and holistic development. Under her guidance, every piece of content—be it a webinar or a social media post—is crafted to support entrepreneurs, small business owners, and life coaches in deploying marketing and sales strategies that are not only effective but resonate with their authentic selves.

As an authentic communication coach in the "Vision Quest" program, Chris Marshall embodies the essence of what it means to lead with authenticity. His journey from the disciplined environment of the Air Force to the entrepreneurial challenge of coaching organizations offers a unique perspective that enriches the program and its participants. Under his guidance, emerging marketers and leaders are equipped to navigate the complexities of the modern business world, armed with strategies that emphasize genuine connection, leadership, and community-building.

In a world where authenticity in leadership has never been more critical, Chris Marshall stands as a testament to the power of genuine communication in forging connections that last. Through the "Vision Quest" program, he continues to inspire and empower a new wave of leaders, ready to transform their businesses and the world around them with authenticity and integrity.

Host or Publisher Holistic Hub