Vancouver Marketing Hub: Iconic Marketing Stories

Join us at Vancouver Marketing Hub for an exclusive evening with Peter Wilken, an award-winning brand strategist, author of "Dim Sum Strategy", and widely regarded as the “Father of Brand DNA,” whose work has shaped global brands like Coca-Cola, BMW, Disney, FedEx, IBM, McDonald's, Shell, Sony, and Visa.
With nearly 40 years of experience at the forefront of global brand-building, Peter has led and contributed to some of the most influential campaigns in modern marketing.
Peter's career spans leadership roles at the highest levels of the industry. He ran agencies for Ogilvy and Leo Burnett, and served as Head of BBDO Asia Pacific, leading high-stakes campaigns across Europe, Asia, and North America. A Cannes Gold Lion winner, he has worked alongside some of the brightest minds in advertising and helped shape the modern discipline of brand strategy.
He later co-founded The Brand Company, one of the world's first specialist brand consultancies, serving clients such as AIG, SmarTone-Vodafone, and Shangri-La Hotels. Today, he is the creator of the Lighthouse Brand Strategy Academy, where his CBO Masterclass and global community help marketers and aspiring CMOs elevate their role to the C-suite.
In this intimate session, Peter will share firsthand stories from inside the world of big-brand marketing - from unconventional campaigns to defining moments that shaped global brands. Expect sharp insights, behind-the-scenes perspectives, and lessons drawn from decades at the top of the industry.
A true global citizen, Peter has lived across Europe, Asia, and North America, and now calls Vancouver home.
Whether you’re a marketer, founder, or simply curious about how world-class brands are built, this is a rare opportunity to hear from someone who has truly seen it all.
Come for the stories. Leave with perspective.
Space is limited - secure your spot today.

Join us at Portside Pub in Historic Gastown for this event by Vancouver Marketing Hub, the city's community for marketing professionals. Here's what you can expect:

‣ Iconic marketing stories and chat with senior brand strategist, Peter Wilken.

‣ Socialize with Vancouver's top marketers across diverse disciplines.

‣ Engage in conversations about the trends, challenges, and opportunities shaping our industry today.

‣ Enjoy a relaxed yet professional environment to share ideas and insights over fantastic food and drinks.

‣ Gain access to our invite-only WhatsApp community, connecting you to marketing professionals across Canada.

‣ Be a part of our Newbie Spotlight feature. This is your chance to be part of the community of marketers in Vancouver redefining what it means to succeed in today's industry.

Nestled in the heart of Gastown, the Portside Pub at 7 Alexander St. is known for its friendly atmosphere, great beer, and chef-inspired menu, making this venue the perfect spot to kick off our Vancouver community. The venue serves alcohol, so please remember to bring a piece of photo ID with you! Please bring a physical ID, as scanned versions will not be accepted by security!

Please note that by attending this event, you acknowledge that photos and videos may be taken for promotional and marketing purposes. These may be shared on our website, social media, or other platforms. If you do not wish to be photographed or recorded, please notify the event organizers upon arrival. Thank you for your understanding and participation!

Welcome to Vancouver Marketing Hub, where marketing professionals come together to connect, collaborate, and grow. Whether you're a marketing manager, a creative strategist, or a business owner passionate about the art and science of marketing, this is your chance to be part of a community that spans Canada, having hosted over 2.5K attendees at several dozen events since our launch in 2023 in Vancouver and Toronto. Our mission is simple: to build a supportive community for marketers to share ideas, foster partnerships, and navigate the evolving landscape of our industry - together.
Vancouver:
https://www.linkedin.com/company/vancouver-marketing-hub/
Toronto:
https://www.linkedin.com/company/toronto-marketing-hub/

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