Validate Your Startup Idea: Private Market & Business Vetting Session (3h)

Lena Baudo is a marketing strategist, startup mentor, and entrepreneur with 15 years of experience (including brands like Google, Microsoft, and Forrester). She has worked with more than 50 B2B and B2C companies across North America, Europe and Asia, helping them refine positioning, validate demand, and build go-to-market strategies that drive measurable growth. She also works as a startup mentor in accelerators and a university lecturer, supporting founders in turning early-stage ideas into validated and scalable business opportunities. In her work with founders, Lena focuses on helping teams cut through assumptions, clarify market reality, and make confident go or no-go decisions on their ideas. LinkedIn

This is a private, hands-on working session designed to help you validate your business idea with clarity and structure.

It is fully tailored to your project and focused on helping you move from assumptions to evidence-based decisions.

You will leave with a clear direction: launch, pivot, or stop.

1. Alignment and objectives (20 min)

Clarify your business idea and assumptions
Align on expectations and goals for the session

2. Market reality check (25 min)

Identify gaps between assumptions and real demand
Distinguish interest from willingness to pay
Highlight early blind spots

3. Market validation framework (40 min)

Problem clarity
Target customer definition
Competitive landscape
Demand signals
Market size realism

4. Startup risk analysis (30 min)

Market risk
Customer adoption risk
Execution risk
Timing risk
Completion of a structured scorecard

5. Strategic working session (50 min)

Build a market validation map
Refine positioning
Identify key assumptions to test

6. Live advisory and feedback (30 min)

Personalized feedback on your idea
Challenge assumptions and refine direction
Answer key strategic questions

7. Decision and next steps (15 min)

Define next steps
Decision framework: launch, pivot, or pause
Action plan based on your specific case

Co-founders working on a startup
Small teams validating a product or idea
Solo founders seeking expert validation
Available in English or French

A validated or clearly challenged business idea
A realistic understanding of your market
A prioritized list of next actions
A clear decision on what to do next

Know what’s Happening Next — before everyone else does.

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Host or Publisher Lena Baudo