Validate Your Next Product Before You Launch

Facilitated by Rose Tighe, Founder of Inside Edge Labs (Episode 3.0 Ltd) ✨

A practical talk + workshop for established founders and senior leaders launching a new product line or spin-out. Learn how to validate you’re building the right thing before you invest time, money, and team energy.

Only 40% of products launched remain on the market long-term, meaning 60% fail or get shelved. Every feature you launch that doesn’t land wastes critical time and budget, and leaves an open goal for competitors.

⚡ Validate quickly and cheaply
Learn how to make sure you’re building the right thing, fast, before you commit serious time and money.

🧪 Prototype and test your features
Explore practical ways to prototype and test features early, so you learn before you build.

🗣️ Talk to customers properly
Learn the three types of customer conversations you need to have, and what each one is for.

🧰 Leave with a reusable toolkit
Walk away with a toolkit you can use for every new product or feature launch. Suitable for digital and physical products and services.

Senior leaders and established founders, including CMOs, CEOs, CTOs, MDs, CSOs, who are already running a successful business and are looking to launch a new product line or spin-out.

✅ A fast, practical approach to validate your next launch early
✅ A clear structure for the 3 customer conversation types
✅ A reusable toolkit for every future product or feature launch

💻 A laptop is helpful

Know what’s Happening Next — before everyone else does.

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Host or Publisher Sussex Innovation