UTSB Sports Industry Night

UTSB’s Sports Industry Night is back!
Get ready for a night filled with opportunities for students to hear firsthand from professionals in the sports industry. Networking and Recruitment opportunities. Individuals from the executive level coming from MLSE, the Blue Jays, HearthSide Foods, Coca-Cola and MANY MORE!

Panels:

1. Commercial Growth (Fast Track: Leveraging Sports for Commercial Success) Did you know… for every Edmonton Oilers win, an additional 44,000 cases of Molson TM beers are sold! TheFast Track: Leveraging Sports for Commercial Success panel will dive into the many ways that companies benefit from sports; from consumer engagement, to stealth marketing, to brand exposure, to additional revenue streams.
2. Sports partnership (Beyond the Game: Strategic Alliances in Sports Partnerships): This panel will explore the realm of sports partnerships. Participants will learn of the process of building strategic alliances between sports companies and business brands, leading to mutually beneficial outcomes for all parties. The panel will also address the difficulties that come such as sustaining long-term partnerships and how changing market trends impact these collaborations.
3. Media (Game Changers: The Evolving World of Sports Media): The changing role of media in the sports industry will be examined in this panel. It will explore the influence of media outlets and platforms on sports consumption, including live broadcasts and social media, and how it affects fan engagement, sponsorships, and the sports business as a whole. Uncover the influence of storytelling and explore how media continues to impact the future of sports as a business.

Host or Publisher University of Toronto Sports & Business Association