UTKRAMA 2026 (E-Summit)

Utkrama means a leap beyond limits. It is SIMS Pune's flagship entrepreneurship summit designed to bring the startup ecosystem onto one high-impact platform. Utkrama connects early-stage founders and revenue-generating startups with investors, mentors, and industry leaders looking for the next wave of scalable ideas. At the same time, it builds entrepreneurial thinking among students through a highly competitive, national-level case competition focused on strategy, innovation, and real-world execution. By combining startup pitching, investor engagement, and rigorous problem-solving, Utkrama creates a space where ideas are tested, capital is deployed, and future founders are shaped.

Pillar 1: UTKRAMA – A Blue Ocean Leap

• National-level startup pitching competition
• Focus areas:
• Idea originality
• Execution readiness
• Business viability
• Multi-stage evaluation:
• Concept clarity
• Action planning
• Live pitching and ecosystem validation
• Mirrors real-world accelerator and investor screening processes
• Ideal for:
• Student founders
• Early-stage startups
• Aspiring entrepreneurs
• Finalists receive:
• National visibility
• Expert feedback
• Certificates
• Exposure to investors and mentors

Pillar 2: Investor Funding Round

• Dedicated funding opportunity for scalable startup ventures
• Startups may pitch for potential funding of up to ₹15 Crore
• Funding subject to:
• Investor interest
• Due diligence
• Strategic alignment
• Positions UTKRAMA as:
• A deal-flow platform
• A capital access gateway
• A startup–investor interface

Pillar 3: The GTM Battle Plan & Brand Stretch

• Strategy-focused competition for consultants, marketers, and growth thinkers

Stage 1: The Intel Brief (Online Quiz)

• Tests:
• Business fundamentals
• Startup terminology
• Unicorns and market leaders
• Emphasis on speed and accuracy

Stage 2: The GTM Battle Plan

• Participants receive high-quality but low-visibility products
• Task:
• Design a lean, creative, and cost-effective Go-To-Market strategy
• Key focus areas:
• Targeting and positioning
• Channel strategy
• Value proposition
• Launch sequencing
• Evaluated on clarity, creativity, and strategic discipline

Stage 3: The Brand Stretch (Grand Finale)

• Teams are assigned:
• A global brand
• A conflicting industry
• Challenge:
• Launch a new product line without diluting brand identity
• Evaluation based on:
• Strategic brand fit
• Innovation logic
• Business viability
• Storytelling and persuasion

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Host or Publisher Entrepreneurship Cell SIMS