USPS: Omni-Channel Communication

USPS: Omni-Channel Communication - Bridging the Gap Between Direct Mail and Digital Marketing through Informed Delivery.

Join SFIMA for an exclusive evening with Steven Mills, USPS Director of Mailing Services, as he reveals proven strategies to create seamless customer experiences that drive measurable results.

What You'll Learn:

• How to integrate USPS Informed Delivery with your digital campaigns
• Omni-channel tactics that increase customer lifetime value
• Real-world case studies of successful mail-to-digital conversions
• Cost-effective strategies for First-Class Mail and Marketing Mail optimization
• Advanced segmentation techniques for catalog and periodical campaigns
  Featured Speaker: Steven Mills, USPS Product Management
  With 25 years of USPS expertise, Steven led the national rollout of USPS Connect Local and currently drives innovation in omni-channel education. He'll share insider strategies typically reserved for Fortune 500 companies.
  Event Schedule:
  📅 Date: Thursday, November 20th, 2025
  ⏰ Time: 6:00 PM to 8:00 PM
  📍 Location: General Provision, 300 SW 1st Ave, Fort Lauderdale, FL 33301
  💵 FREE for SFIMA Members :moneybag: $25 for Non-Members
  Why Attend SFIMA Events? Since 2004, SFIMA has connected 1,500+ marketing professionals across Broward, Miami-Dade, and Palm Beach counties. Our monthly events deliver actionable insights, premium networking, and career-advancing connections you can't get anywhere else.
  Limited Seating - Register Now to Secure Your Spot!
  

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