Using Improv to Improve Your Marketing Team

Improvisation isn’t just for performers—it’s a powerful tool for workplace success. In teams that thrive on creativity, collaboration, trust, and problem-solving, improv skills can elevate performance, turning a good team into a great one.

The best improvisers listen attentively, pivot quickly, stay open-minded, build on teammates’ ideas, and embrace uncertainty. Experienced performers and business professionals Frank Storace and Derek DeSol will explore how these skills can benefit you and your colleagues—even if you never step on stage.

Improv goes beyond making people laugh; it fuels innovation and dynamic teamwork. Join us to learn how!

Frank Storace has spent nearly 30 years performing, teaching, and directing improv. After studying theatre and directing at SUNY New Paltz, he returned to Rochester to found Nuts & Bolts Comedy Improv, now celebrating its 25th year. Recognized as a local favorite in City Newspaper's Best of Rochester, Nuts & Bolts is also the house improv troupe at Comedy @ the Carlson.

Derek DeSol has been a Nuts & Bolts member since 2011, blending improv principles into his 20-year career in communications, marketing, broadcasting, and nonprofit development. He is currently the director of communications for a national fundraising organization supporting cutting-edge scientific research.

Host or Publisher AMA | Rochester