Using AI for SEO

AI is a powerful tool with numerous applications that can significantly save time, but if

misused in SEO, it can lead to serious issues. This session highlights several AI tools

designed to assist with SEO, while also addressing the essential considerations and

processes to ensure AI enhances rather than harms your rankings.

The session offers practical guidance on leveraging AI effectively, from generating content

ideas and producing large volumes of text to implementing technical features on your

website. It also examines popular AI tools, providing examples of how they can streamline

and simplify SEO tasks.

Topics Covered

• Understanding AI: Explore what AI means in the context of search engines and content creation, including the role of Large Language Models and how search engines utilize them.
• Search Engine Treatment of AI-Generated Content: Learn why AI-generated content isn’t inherently 'bad' and discover the signals search engines look for when evaluating it.
• AI Writing Tools: Understand the differences between various AI writing tools, the features that are most valuable, and whether investing in them is worthwhile.
• Effective Prompt Writing: Discover the best practices for crafting prompts that help AI tools generate ideas and content suitable for your website.
• AI Applications in SEO: Learn how AI tools can assist with SEO tasks beyond just content creation, simplifying and enhancing your workflow.
• Custom GPTs: See examples of custom GPTs (formerly plugins) that add functionality and data to boost your SEO efforts.

This session is designed for anyone involved in SEO, content writing, or optimization. No

technical expertise is required, and the insights are relevant to any type of website or

business.

Host or Publisher West Midlands Business Festival