Using Agentic AI for Marketing: From Prompts to Real Workflows

AI can do more than write a caption.

In this hands-on workshop, you’ll learn how to use agentic AI to support real marketing workflows—from campaign planning and content creation to repurposing, follow-up, and execution. We’ll cover what agentic AI is, how it differs from basic prompting, where it fits in marketing today, and how to use it practically in your business.

You’ll see a live demo, real-world examples, and practical ideas you can apply right away.

Perfect for founders, small business owners, marketers, and anyone who wants to use AI as more than just a chatbot.

6:00 - 6:30: Networking with food and beverages provided

6:30 - 8:00: Using Agentic AI for Marketing

In this session, we go beyond one-off AI prompts and show you how to use agentic AI to actually support your marketing workflow.

• Understand what agentic AI is and how it differs from basic prompting
• Learn how to give AI a goal, context, and steps so it can help with multi-step marketing tasks
• Campaign planning: use AI to generate messaging angles, content themes, and promotion ideas
• Content repurposing: turn one webinar, blog post, or event into emails, social posts, and follow-up content
• Marketing execution: create practical workflows for email, social media, event promotion, and nurture sequences
• Live demonstration: see how AI can go from one idea to multiple usable marketing assets in real time
• Best practices and guardrails: where AI helps most, where human review still matters, and how to avoid generic output

This workshop includes an interactive demo where you’ll see how to build a repeatable workflow for a marketing task.

Every month, we’ll dive deeper into ways AI can help businesses thrive in the digital age. This is part of a free monthly series supported by the City of Roseville. Food and beverages will be provided. Find out more about the series and the Roseville Venture Lab at https://www.roseville.ca.us/venturelab.

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Host or Publisher Startup Folsom