User Tales: Stories That Shape Experiences

Name: User Tales: Stories That Shape Experiences
Start: 2024-05-24T13:30:00+04:00
End: 2024-05-25T19:00:00+04:00
Location: DoubleTree by Hilton Yerevan City Centre

Schedule

Fri May 24 2024 at 01:30 pm to Sat May 25 2024 at 07:00 pm

UTC+04:00

Location

DoubleTree by Hilton Yerevan City Centre | Yerevan, ER

"User Tales: Stories That Shape Experiences" is a new immersive workshop about storytelling in UX and beyond. We are going to learn how to master the storytelling techniques the famous writers and movie directors use to create a product that impresses, engages, and is imprinted in the memory.
📌 The 2-day program
🔸 Day 1: talks - This talk delves into the different aspects of storytelling in UX design, product development, and team communication.
Designers should intentionally employ storytelling techniques from ideation to enhance the user experience, from prototyping to presenting an idea to the client. Only when stories are integrated into the design process, can we create experiences that are more relatable, memorable, and impactful.
🔸 Day 2: workshop - During this workshop, participants will learn how to communicate their ideas
effectively to clients or collaborators using storyboards. Chiara will teach and demonstrate how to create wireframes by following the storyboarding process, either by sketching them manually or with the aid of a computer, to emulate the hero’s journey as done by famous movie directors.
The workshop will cover all the storytelling components that contribute to a successful and memorable experience, from creating an inciting incident to understanding where to add a “plot point,” as well as several techniques for presenting the storyboard to clients or collaborators.
📌 The outcomes
Learn methodologies designers use to weave storytelling into their work, from conceptualization to execution.
Understand the emotional layer of design work, emphasizing how stories can connect with users on a personal level, invoking feelings and responses that go beyond the superficial.
Gain practical experience in creating a UX design through storytelling and pitching it.
📌 The keynote speaker
Chiara Aliotta is an Italian award-winning designer with many years of experience as a graphic designer, art director, and brand consultant. Her work is creative, emotionally involving, and detail-obsessed.
🥁 Ready to join the journey?!
Found out other details here ⤵️
https://bdg.am/en/courses/user-tales-stories-that-shape-experiences/