User experience design for data tools and products

Who will use the tool? How will they access it? What will they use it for? These are all questions organisations need to consider before creating a digital or data product.

Finding the answers to these questions often needs to go beyond asking for anecdotal evidence from members of your team or asking your most loyal clients – you need to ask the right questions to the right people.

On this interactive, half-day workshop, our trainers will talk you through the key principles of UX and why it’s important. They’ll show you how to interview users and use these insights to create personas – considering users' needs, motivations and pain points. They’ll then take you through an exercise to help you lead user needs workshops within your organisation.

This course is for individuals working with data who are seeking guidance in effectively engaging their audience. No expertise in design is required. This is a friendly and supportive workshop that will encourage you to discover and try approaches to user needs analysis .

• An understanding of what UX is.
• Key principles of user research
• An understanding of your own audiences’ user needs.
• The confidence and tools to lead a user needs and persona workshops with your colleagues.

• Introduction to user research and UX, and why we need it.
• How to find out the needs of your audience.
• Exercise – group persona workshop (using example project)
• Exercise – exploring the needs of your audience.
• Sharing and discussing your outcomes.

Marco Bernardi

Marco Bernardi is Head of Design at Applied Works, and former Design Director at Accurat in Italy. Marco is also a visiting lecturer on data narratives, and is a strong advocate for user-centred design. In his professional experience, he worked with data to craft analytics tools, experimental interactive experiences and engaging data-driven narratives.

Grace Treacher

Grace Treacher is a designer at Applied Works, and recently graduated with a BA (hons) in Graphic Design from Kingston University. Grace has a particular interest in how data can be made more accessible and inclusive.

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Host or Publisher Applied Works