USEC & TITIN: From Jaén, Spain to America: Building an Olive Oil Brand

Join USEC and TITIN EVOO for a conversation with founder Daniel Danés on entrepreneurship, innovation, and building an international brand.
About this Event

U.S. Spain Executives (USEC), in collaboration with TITIN EVOO, invites you to an inspiring conversation with Daniel Danés, Founder of TITIN EVOO, moderated by Lucía Conejo, VP of Sales at Inés Rosales.

Join us for an engaging discussion exploring the journey behind building a contemporary Spanish brand and bringing the tradition, quality, and innovation of Spanish extra virgin olive oil to new audiences and markets.

Daniel Danés is a Spanish entrepreneur and the founder of TITIN EVOO, a U.S. based premium extra virgin olive oil company rooted in his family’s olive-growing heritage in Jaén, Spain.

A former financial lawyer and innovation consultant, Daniel later earned his MBA from Babson College, where he began exploring how to bring high-quality, traceable Spanish olive oil to the U.S. market.

Drawing on his family’s agricultural legacy and his experience building businesses from the ground up, Daniel launched TITIN EVOO with the ambition of creating a modern American brand without compromising product quality, origin, or authenticity.

Together, Daniel and Lucía will explore topics including:

• Building and growing a brand with a strong identity.
• Bringing traditional Spanish products to international markets.
• The opportunities and challenges of entrepreneurship and expansion in the United States.
• The role of innovation, storytelling, and authenticity in building a successful consumer brand.
• Lessons learned from turning a traditional product into a modern, relevant brand.

This conversation will offer valuable insights for executives, entrepreneurs, students, and members of the business community interested in entrepreneurship, consumer brands, innovation, and the growing connections between Spain and the United States.

Speaker

Daniel Danés
Founder, TITIN EVOO

Moderator

Lucía Conejo
VP of Sales, Inés Rosales

Date: Thursday, September 24
Time: 6:00 PM
Location: Georgetown University McDonough School of Business
Room 415
Rafik B. Hariri Building
37th and O Streets NW
Washington, DC 20057

Join us for an evening of conversation, ideas, and connections at Georgetown University's McDonough School of Business.

Hosted by U.S. Spain Executives (USEC) in collaboration with TITIN EVOO.