UpNow: Artist Showcase

Every Thursday, UpNow: Artist Showcase transforms Hollywood into the home of South Florida’s next generation of music. This isn’t karaoke. This isn’t open mic. This is where artists come to perform, build their fanbase, create content, and make real industry connections.

Whether you’re stepping on stage or standing in the crowd, you’ll experience a night built around discovering tomorrow’s stars before everyone else.

For Artists:

UpNow is designed to help serious artists grow.

When you perform, you’re putting your music in front of:

• A live audience that actually supports new music
• DJs, promoters, media, photographers, and tastemakers
• Fellow artists looking to collaborate
• Industry professionals and influencers
• Fans searching for the next artist to follow

Every performance is an opportunity to build your brand, gain exposure, create content, and expand your network.

If you’re ready to take your music seriously, this is where you belong.

For Music Lovers:

Love finding artists before they blow up?

UpNow gives you front-row access to South Florida’s rising talent in an intimate, high-energy atmosphere. Every week features new performers, new sounds, and unforgettable moments.

Come discover your next favorite artist before everyone else does.

Your ticket includes access to:

• FREE Entry
• $5 Wing Baskets
• $5 Taco Baskets
• $50 Drink Towers
• $100 Bottles

Why UpNow?

Because every major artist had a stage before they had a stadium.

Your favorite artist was once unknown.

Come witness who’s next.

UpNow Live Sessions.

Where South Florida’s future performs today.

Interested in performing?

DM @upnowsoflo to reserve your performance slot.