UNDERSTANDING CONSUMERS 2024 PREFERENCES, EXPECTATIONS, CONTEXTS, INDIVIDUAL DIFFERENCES, EMOTIONS A

Name: UNDERSTANDING CONSUMERS 2024 PREFERENCES, EXPECTATIONS, CONTEXTS, INDIVIDUAL DIFFERENCES, EMOTIONS A
Start: 2024-06-05T09:00:0002:00
End: 2024-06-07T17:00:0002:00
Location: Hotel Grand Minerva, Piazza Santa Maria Novella, Florence, Italy.

Schedule

Wed Jun 05 2024 at 09:00 am to Fri Jun 07 2024 at 05:00 pm

UTC02:00

Location

Hotel Grand Minerva, Piazza Santa Maria Novella, Florence, Italy. | Florence, TO

The Italian Sensory Science Society is pleased to present the 8th renewed Edition of a 3-day course in sensory and consumer science, enriched by a R-lab optional module.
The course will feature recent advances in cognitive psychology applied to sensory and consumer studies on foods, beverages, cosmetics, personal care and home care products.
You will also get an overview of the application some of the most important methods and statistical tools that can be used for collecting and extracting useful information from sensory and consumer data.
The course will give you an updated basis for planning an experimental design and for understanding your results more in depth for decisions in a commercial setting.
Level: Intermediate-Advanced
The course will cover both theoretical background, a large number of relevant examples and case studies, computer demonstrations and hands on activities.
THE COURSE IS BASED ON A MULTIDIMENSIONAL APPROACH, WITH SIX MODULES, EACH FOCUSED ON A HOT TOPIC: CONSUMER PREFERENCES, EMOTIONS, EXPECTATIONS, INDIVIDUAL DIFFERENCES, CONTEXTS AND IMPLICIT METHODS
Understanding consumers: Hotel Minerva – Florence, 5th-7th June 2024
R-lab optional module: 14th June 2024 14.30-16.30