Uncle Bobbie's X Down North Pizza - We The Pizza Book Tour

We are so excited to welcome Muhammad Abdul- Hadi, founder and owner of Down North Pizza, for the launch of his new book, "We The Pizza: Slangin' Pies & Savin' Lives".

There are few things more inspirational than the company and mission that Muhammad built and once you hear his story, you'll be inclined to join the movement... and run down North to get you a slice!

Muhammad will be in conversation with writer, journalist and the owner of Uncle Bobbie's, Marc Lamont Hill

Q&A will follow the discussion.

LIMITED OPPORTUNITY: Get a $10 gift card to Down North Pizza for just $5! Only 50 available so get yours now!

All copies of We The Pizza will be signed.

See you there!

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About the book:

Knock-out recipes for award-winning, Philadelphia-style pizzas, wings, shakes, and more, from Down North, the pizzeria owned and operated exclusively by formerly incarcerated people, featuring poignant stories from its employees.
Created and launched by Philly born-and-bred entrepreneur Muhammad Abdul-Hadi, the mission of Down North Pizza is to reduce recidivism rates in North Philly and serve up the most insanely delicious food while doing it.
We the Pizza tells the Down North story about how the restaurant fulfills its mission to educate and support the formerly incarcerated while serving dope food. A testament to survival and second chances, this cookbook offers recipes for the tender, crispy-edged, square-cut, sauce-on-top pies that are Down North’s signature dish; a whole chapter is devoted to vegetarian and vegan pizzas like No Better Love made with four cheeses and the arrabbiata-inspired Norf Sauce, while the meat and seafood pizza chapter features their most popular Roc the Mic pepperoni pie as well as the smoky berbere-brisket Tales of a Hustler and Say Yes, topped with jerk turkey sausage, roasted butternut squash, kale, ricotta, and lemon-honey drizzle.
The 65 recipes for pizzas along with classic and creative wings, fries, lemonades, and shakes are paired with cinematic photography of the pizzas in their natural setting and out in the wilds of Philadelphia, with lots of journalistic-style photography of the Down North crew making dough and slinging pies. At the same time, We the Pizza provides detailed historical information about incarceration in the United States along with empowering stories from Down North’s formerly incarcerated staff. And with exclusive pizza recipes from renowned chef-supporters like Marc Vetri and Marcus Samuelsson, We the Pizza celebrates ingeniously delicious pizza, as well as the power people have to rise above their circumstances—if simply given the chance.

About the author:

Muhammad Abdul-Hadi is the founder and owner of Down North Pizza, the mission-driven restaurant that exclusively hires formerly incarcerated individuals and serves up pies with a purpose in the Strawberry Mansion community in Philadelphia, Pennsylvania.

Down North Pizza is the culmination of Abdul-Hadi’s 13-year vision as a serial entrepreneur. It’s a concept that has long been ingrained in him; a place where he’s contributing to the economic improvement of underserved communities through excellent food and quality customer service. “What drives me is creating opportunities for the people around me and giving them the tools and resources to succeed. Seeing staff laugh knowing they come from the same struggle but have a life to look forward to and build.”

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Doors open at 6:30pm.

Buy your book now and save on the General Admission fee!

All tickets are non-refundable.

Street parking available. Wheelchair accessible entrance also available through the rear parking lot.

Children older than 5-years old need a ticket for entry.

Host or Publisher Uncle Bobbie's Coffee and Books