Twin Cities Account-Based Marketing Workshop

Are you confident that account-based marketing is the right strategy for your organization, but don’t know how to get started? Are you looking for actionable advice and a concrete plan that doesn’t require investing thousands of dollars in software out of the gate? If so, this workshop is for you.

In this hands-on workshop, you will run through the process of planning an account-based marketing (ABM) program from end to end. Small group exercises will help you nail your strategy and tactics so you’ll leave with a solid plan in hand. Our expert presenter will share experiences from successful ABM programs, along with a few hard lessons when things didn’t go as planned.

Host or Publisher Brilliant Metrics