TWIG May 8th Meeting with Christie Osborne at The Landing South Lake Tahoe

TWIG May 8th Meeting w/ Christie Osborne at The Landing South Lake Tahoe

TWIG (Tahoe Wedding Industry Group) meetings, hosted by Tahoe Engaged, are dynamic networking events for wedding industry professionals in the Lake Tahoe area. These gatherings foster collaboration, inspiration, and education, offering attendees opportunities to exchange ideas, showcase services, and stay updated on industry trends. Each meeting features guest speakers, hands-on workshops, and discussions on best practices to elevate businesses in the competitive wedding market. For those interested in joining, TWIG membership applications open in January 2025, with tickets available for individual meetings on TahoeEngaged.com.

• The Landing, South Lake Tahoe CA
• 10:00 a.m. to 1:30 p.m.
• Speaker: Christie Osborne

10:00 AM - 11AM

1-Hour Opening Mixer – Refreshments by The Landing, live music, and an icebreaker activity led by Mich and Sarah

11 AM - 12:30 PM

1.5-Hour Presentation – Introductions, sponsor highlights, and speaker session

12:30 PM - 1:30 PM

1-Hour Appreciations & Venue Showcase – The Landing Tour and offerings

Total Event Duration: 3.5–4 hours

---Meeting Outline---

Exercise 1 - Playing Marketing Detective: Finding Your Critical Clues

• Objective: Master the skill of identifying the few key metrics that directly impact your business growth and revenue
• Exercise: Using a guided framework, you'll uncover which metrics actually matter for your specific business model.
• Takeaway: Your personalized "Critical Metrics Checklist" that focuses only on the numbers that drive real results for your specific service business

Exercise 2 - Understanding Your Data Story: Connecting the Dots

• Objective: Develop the ability to spot patterns and relationships in your marketing data that reveal opportunities for growth
• Exercise: You'll work in small groups to solve your toughest "data mysteries" with industry colleagues. These exercises will train you to notice subtle patterns that can predict campaign performance, identify early warning signs of problems, and spot opportunities for improvement.
• Takeaway: A visual framework showing how different marketing metrics connect to business outcomes, plus a set of diagnostic tools for spotting patterns in your own marketing performance

Exercise 3 - Planning Your Next Best Move: From Insights to Impact

• Objective: Transform your data insights into clear, actionable growth strategies that you can implement immediately
• Exercise: Learn to prioritize marketing actions based on their potential impact and required effort. Through guided planning exercises, you'll create a sequence of specific next steps customized to your business. You'll practice making confident decisions about your core marketing investments and leave knowing exactly what to do first when you return to your business.
• Takeaway: A practical action plan template and simple tracking tools you can implement immediately without complex technology, plus decision-making frameworks for future marketing choices

You'll leave with a clear roadmap for your next 30 days of marketing decisions.

Perfect For Event Business and Marketing Teams Who:

• Feel overwhelmed by tracking too many marketing metrics
• Want to make confident decisions about where to invest their marketing budget
• Need to prove their marketing efforts are generating real results
• Are looking for practical ways to improve their marketing performance
• Want to understand which marketing channels truly drive revenue

You'll Leave Knowing How To:

• Identify which marketing activities actually drive revenue for your business
• Spot early warning signs of campaign performance issues
• Make confident decisions about marketing investments
• Create simple but effective tracking systems
• Connect marketing metrics to real business outcomes

Mountain Side Media

Christie Osborne is a proud data nerd and owner of Mountainside Media. Her data-driven approach to marketing and advertising makes her a highly sought-after thought leader. Her down-to-earth and accessible approach to marketing, advertising, analytics, and technology makes her a popular educator on both national and international stages. You may have also seen her work and thought leadership on top industry publications, including NACE, WIPA, Catersource, and The Special Event Magazine, or perhaps heard her speak at IMEX Frankfurt, NACE Experience, Catersource, or on one of the numerous podcasts she's been invited to be a guest on.

Info: Refreshments by The Landing, live music, and an icebreaker activity led by Mich and Sarah

Info: Introductions, sponsor highlights, and speaker session

Info: The Landing tour and offerings

Host or Publisher TWIG (Tahoe Wedding Industry Group)