Turning your Mission into a Movement: a communications masterclass

OVERVIEW

Communication is the difference between having a mission and building a movement.

We've seen many impact organisations with thoughtfully designed products, programmes and services struggle to drive action.

But when done well, communication amplifies effort and attracts others to be a part of your cause.

This masterclass reframes communications from "something manipulative" into what it truly is: part of the work itself.

Through interactive discussion and hands-on exercises, you'll leave with practical frameworks you can apply immediately.

WHAT YOU WILL EXPLORE

In this interactive and collaborative session, participants will explore:

• Busting the Myths of Impact Communications - Why "good work speaks for itself" isn't enough, and why silence costs impact.
• The Essential Communications Toolkit - What every organisation needs in place for success.
• Connecting Marketing Strategy with Business and Impact Goals - How to translate impact objectives into clear communications goals.
• Staying Authentic Under Scrutiny - How to communicate boldly while protecting against greenwashing, overpromising, and loss of trust.

WHO THIS IS FOR

This masterclass is for anyone navigating the tension between doing impactful work and making sure it's seen, understood, and supported.

You'll get the most from this session if you're:

• A founder or leader who feels uncomfortable "selling" your work, or aren't sure where to start
• A funder, investor, or capacity builder who wants to help the organisations you support communicate more effectively
• A communications or marketing professional looking for how to balance ambition with authenticity in the impact space
• Anyone curious about purpose-driven communications or wanting to understand how to turn your mission into a movement

No prior marketing expertise required.

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AGENDA

6:45pm - 7pm: Registration

7pm - 8:30pm: Masterclass

8:30pm - 9pm: Networking

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ABOUT THE TRAINERS

Priya Balraju and Felix Pels are co-founders of Vibe Check, a marketing and communications consultancy built on a core belief: impactful work deserves to be seen and heard. They partner with impact-driven organisations to turn missions into movements through strategic communications, project delivery, and capacity building.

Felix's background is in communications strategy, working within agencies to inspire great creative work. He brings big-picture thinking, unique perspectives, and end-to-end inspiration to every project. His experience translating business needs into creative solutions and managing agency teams and processes has led to award-winning campaigns and solutions for brands and organisations.

Priya is an impact-driven marketing and communications professional, experienced in crafting strategies that spark conversations and drive change. She thrives at the intersection of creativity and strategy, building campaigns that engage and inspire action. Her expertise lies in impactful marketing communications, advocacy, and storytelling.

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In the spirit of sustainability, we encourage attendees to:
♻️ Use public transport or carpool
♻️ Bring a reusable water bottle (a water fountain is available, but no cups will be provided)
♻️ Exchange digital business cards and LinkedIn contacts instead of printed name cards

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Photography will be conducted at our events for future marketing and communications purposes, please let us know if you do not wish to appear on the photos.

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