Turn Your Expertise Into Referrals: for Professionals and Entrepreneurs

Event Description

You might be excellent at what you do.

But if people can’t clearly understand who you are, what you do, and why it matters, opportunities and referrals can easily pass you by.

Many professionals struggle not because they lack expertise - but because they haven’t learned how to communicate their value clearly and confidently.

In this interactive workshop, you’ll learn how to strengthen your personal brand and use strategic storytelling to build trust, credibility, and referrals.

Together, these two skills help people quickly understand what makes you unique - and why they should recommend you.

Whether you are an entrepreneur, professional, or executive leader, this workshop will give you practical tools to communicate your expertise in a way that resonates with others.

During this workshop, you'll discover how to:

Build a clear and credible personal brand

• Understand what a personal brand really is (and where it shows up)
• Define your core brand using the Clarity Triangle
• Identify proof points that demonstrate credibility and outcomes
• Strengthen both your online and offline presence
• Use platforms like LinkedIn, Instagram, your website, speaking engagements, and networking events to reinforce your expertise

Turn your expertise into compelling stories

• Learn two powerful storytelling frameworks you can use in professional conversations
• Practice telling stories that communicate your value clearly & confidently
• Receive supportive feedback from other participants
• Improve your confidence speaking about your work and achievements

You'll leave with tools you can immediately use in:

• networking conversations
• referrals and introductions
• client or business development conversations
• speaking opportunities
• professional visibility

Interactive Workshop Experience

You will have the opportunity to:

• Complete a personal brand platform worksheet
• Practice sharing their stories out loud
• Hear examples from others
• Receive helpful feedback in a supportive environment

Practicing in a small group setting often makes the difference between understanding a concept and actually using it.

Part 1: Personal Branding Foundations (Led by Patrice - Personal Branding Expert)

• What a personal brand is and why it matters
• The Clarity Triangle: defining your core brand
• Credibility, proof, and outcomes
• Where your brand shows up online and offline
• Platform-specific insights for LinkedIn, Instagram, websites, networking, and speaking
• Personal brand worksheet exercise

Part 2: Storytelling That Builds Trust (Led by Travia - Public Speaking & Visbility Coach)

• Two storytelling frameworks professionals can use immediately
• Guided practice telling your story
• Listening and feedback from other participants
• Tips to make your stories clear, confident, and memorable

This workshop is ideal for:

• Entrepreneurs and small business owners
• Professionals looking to strengthen their visibility and reputation
• Executives and leaders who want to communicate their expertise more clearly
• Anyone who wants to turn their experience into opportunities and referrals

30-minute one-on-one coaching session with Travia

AND

A private personal brand profile audit with Patrice

These bonuses are designed to help you apply what you learn in the workshop directly to your professional brand and communication.

Early Bird: $99
Standard Ticket: $150

Limited spots available to ensure a high-quality interactive experience.

Date: Friday, June 5
Time: 5:30 PM - 7:30 PM ET
Duration: 90 minutes to 2 hours

If you want to communicate your expertise more clearly, build stronger professional relationships, and increase referrals, this workshop will give you practical tools you can start using immediately.

**Reserve your seat today.**

Know what’s Happening Next — before everyone else does.

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Host or Publisher The Speaking Shift Institute