Turn It Upside Down: The Iterative Advantage

Why iteration — from prototyping to AI-assisted workflows — is becoming a competitive design strategy. Designers are increasingly embracing iteration as a form of research and refinement, using both physical and digital tools to test, evolve, and strengthen ideas quickly. This session explores how rapid experimentation improves outcomes and how communicating process—not just final results—can build stronger client understanding and trust.

Know what’s Happening Next — before everyone else does.

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Host or Publisher Clerkenwell Design Week