Trending 2026: The Year of Vibes

Join Greg Swan, Senior Partner at FINN Partners, for a keynote that dives into the emotional undercurrents shaping how people share, shop, and scroll in a post-monoculture world.

From snackfluencers and livestream shopping to AI influencers and Discord-only travel plans, Greg breaks down the signals marketers need to decode to stay relevant.

Come for the trends, stay for the strategy. And wear something comfy. After all, it's a vibe-driven world now.

MIMA is a community for marketers who think and act strategically. We’re the ones setting direction and driving meaningful impact within our teams.
We focus on understanding what should be done and why, so we can confidently guide execution across teams, channels, and technologies.
When we come together at MIMA events, we sharpen our thinking, learn from peers, and stay ahead of what’s next.

Our mission is simple: to build a stronger, smarter community in Minnesota by expanding our collective knowledge, illuminating emerging technologies and techniques, and amplifying our unrivaled talent. Ready to shape the future together?

Thank you Shinebox for hosting us in their office!

Know what’s Happening Next — before everyone else does.

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