Trek Geneva Hell of the North Ride - Bikes and Brunch

Kick off the 2026 cycling season right - join us for a Paris - Roubaix wanna-be road ride, a watch party and brunch.

Rolling from the shop at 9am for a 25ish mile loop around Geneva, regardless of weather. We will split into at least 2 different pace groups, a 14-16mph group led by Suzanne and an 17+mph group led by Mark. These will both be a no-drop ride, rain or shine.

We'll end at the bike shop for brunch hosted by Water Street Cafe. MORE DETAILS COMING SOON!

Know what’s Happening Next — before everyone else does.

Get App

Host or Publisher Trek Bicycle Geneva