Trek 100 VIP 50th Anniversary Ride

Join us as we head to Trek 100 for a truly special community ride experience. We’ll roll together, celebrate five decades of bikes and people, and enjoy some well-earned VIP treatment along the way.

What began as a humble charity ride has grown into one of cycling’s most meaningful events. Since 1990, Trek 100 has raised more than $22 million for the MACC Fund, supporting research for childhood cancer and related blood disorders. Riding together means being part of something much bigger than the miles.

Participants will receive VIP access, including a behind-the-scenes tour of Trek HQ, free food, and—let’s be honest—the kind of finish line where no one waits for their FREE beer. 🍺

This is more than a ride. It’s a celebration of the riders, the stories, and the community that have carried Trek forward for 50 incredible years. Come ride, celebrate, and raise a glass with us—this one’s going to be unforgettable.

Ride Notes:
Helmets required
Lights recommended
Flat kit recommended
Bring plenty of hydration

Know what’s Happening Next — before everyone else does.

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Host or Publisher Trek Bicycle Madison West