Trade promotions vs raffles: where the line is (and why it matters)

The compliance obligations are complex and when fundraising involves the chance to win prizes these are multiplied. For example, the distinction between a trade promotion and a raffle isn’t always obvious, but it matters. Getting it wrong can expose organisations to compliance risk, reputational issues and enforcement action.

This session will cover where marketing ends and regulated fundraising begins, and how the law draws the line.

You’ll learn:

• How to distinguish a raffle from a trade promotion
• When fundraising becomes regulated activity
• Common pitfalls and where organisations get caught out
• What to consider before launching your next campaign

Who should attend:

• Community and not-for-profit organisations
• Sports clubs
• Fundraising & marketing teams
• Businesses running promotions or prize campaigns

Featuring perspectives from community fundraising, legal and regulatory (Senet), and commercial raffle operations.

This event is presented by Senet, Australia's specialist firm in gambling law, regulatory compliance and business advisory, as part of Victorian Law Week 2026.

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Host or Publisher Senet