Trade Access (Industry Registration): Taste Michigan Invades Eastern Market

Welcome to Taste Michigan Invades the Eastern Market!

This registration page is reserved for qualified members of the wine trade and accredited media attending Taste Michigan Invades Eastern Market.

Approved trade and media guests will receive complimentary tasting access throughout the event, along with opportunities to engage directly with Michigan wineries, producers, and industry partners. There will be an exclusive trade and VIP only hour to taste before the event opens to the general public from 11AM-12PM. Trade is welcome to attend anytime between 11AM and 4PM.

This experience is designed to support buyers, media, and industry professionals in sourcing wines, developing coverage, and building meaningful connections within Michigan’s wine community.

To maintain a productive and relationship-driven environment, all registrations are subject to review and approval.

Trade & Media Benefits Include:

• Complimentary tasting access throughout the event
• Direct access to participating Michigan wineries
• Opportunities to connect with producers, distributors, and peers
• Ideal environment for sourcing, storytelling, and industry collaboration

This experience is designed to support buyers, media, and industry professionals in meaningful engagement with Michigan wine.

Remember your business cards! Check out the full line up of wineries exhibiting at:

TASTE MICHIGAN INVADES THE EASTERN MARKET | Taste Michigan

Eligibility

This registration is intended for individuals who are actively working in the wine, beverage, hospitality, or media industries.

Submissions may be reviewed, and the event team reserves the right to limit or deny access to ensure the integrity of the trade experience.

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Host or Publisher Michigan Wine Collaborative