Tools for Success: What to Know About AI & Canva in Marketing

AI and DIY design tools make marketing look easy. Write it. Design it. Post it. Print It. Done.
But easy doesn’t mean effective — and small mistakes can quietly cost you real money.
In this high-impact session, we’ll break down the most common (and expensive) marketing errors business owners are making with AI and DIY design tools — from generic messaging and brand inconsistency to costly print problems and weak calls to action.
The goal of this workshop is not to tell you to stop using AI or Canva. The goal is to teach you how to use these tools so you get quality without accidentally sacrificing credibility, clarity, and revenue.
If you’re using these tools — and most of us are — this workshop will help you use them smarter, protect your brand, and avoid the hidden costs of “fast and cheap."

Presented by Paul Stallman of Alias Solutions /Pynchon Press

Join us for insightful discussions, practical tips, and networking opportunities to help you thrive in your business ventures.

Don't miss out on this chance to learn from local experts and connect with like-minded individuals.

See you there!

Free parking in available in City lots and on the street in Chicopee Center. The main accessible entrance for The Hub is located in the rear of the building. See map below.

Know what’s Happening Next — before everyone else does.

Get App

Host or Publisher Chicopee Chamber of Commerce