TMC x XPON x Google Cloud: Mastering Marketing Measurement

From Foundations to the Future: The Evolution of Marketing Measurement

In today's data-driven world, effective marketing measurement is crucial for business success.
Join us for this panel discussion (expert speakers to be announced) as we explore the evolution of marketing measurement, from foundational techniques to advanced strategies, and discover how emerging technologies are shaping the future of data-driven marketing.

This event will cover various levels of measurement maturity, recognising the differences across industries and business models, while providing a roadmap for marketers at any stage to enhance their measurement capabilities.

Content Topics:

• Levels of Measurement Maturity:
  Learn about the different stages of measurement sophistication, and how to assess your organisation's position based on its industry and business model.
• Foundational Measurement:
  Dive into traditional techniques like basic ad tracking and Google Analytics (GA), which form the cornerstone of marketing measurement.
• Intermediate Strategies:
  Explore more advanced methods, including basic attribution models, the integration of offline and online data, and building a single customer view for more accurate targeting.
• Advanced Techniques:
  Discover cutting-edge strategies such as media mix modeling, multi-touch attribution, AI-driven predictive analytics, and AI-powered sentiment analysis, all of which are transforming how we measure marketing success.
• What the Future Holds:
  Take a forward-looking view at the future of marketing measurement, focusing on emerging technologies and how they will further enhance our ability to understand and optimise marketing performance.

Key Takeaways:

• Develop practical skills to measure marketing efforts at any stage of maturity.
• Gain a deeper understanding of measurement beyond basic ads and analytics, focusing on more complex strategies.
• Receive a clear roadmap for advancing your measurement capabilities, from foundational practices to cutting-edge techniques.
  Food and drink will be provided

Host or Publisher The Marketing Club