'Tis the Season to Sell'

Christmas is one of the biggest selling periods of the year, and with only a few weeks to go, there's still plenty you can do to show up online and make the most of it. This practical workshop, facilitated by The Social Connection, is designed for business owners and team members of any industry with basic social media knowledge, who want to feel more confident showing up online this selling season.

We'll walk you through how to plan and create content that matters, whether you sell products, services or a bit of both.

Here's what we'll cover:

• Why the lead up to Christmas matters, and how to set simple, realistic goals fot the weeks ahead
• Getting clear on who you're talking to and when they're online
• Content ideas for product and service-based businesses, including the must-include posts for the season
• Branding and making it easy for customers to buy from you
• Offers, urgency and engagement that encourage people to act
• An introduction to Meta ads, including which posts are worth putting budget behind
• A profile optimisation checklist so your pages are ready for new eyes
• How to keep track of what's working

We know mid-November means the timing is tight, so we'll focus on what you can realistically get done now. We'll also show you what best practice looks like, so you can plan earlier and set up stronger campaigns next year.

Skill Level: Basic-intermediate

What to bring: This is a hands-on session, please bring a laptop and your phone too (if that's the device you prefer to create and schedule content on). Make sure you're logged in to your business Facebook and/or Instagram accounts before you arrive.