TikTok for Business Masterclass
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Learn how your business can use TikTok to increase visibility, attract customers and explore new sales opportunities.
About this Event
About this Event
What will be covered?
During the session, we will explore:
- How to use TikTok strategically for business
- Whether TikTok is right for your business
- How TikTok differs from Facebook and Instagram
- How to create, navigate and optimise a TikTok business account
- What types of content perform well on TikTok
- How to tailor your TikTok approach to your business goals
- TikTok as a search and discovery platform
- How TikTok can support visibility, customer attraction and sales
- Introduction to TikTok Shop
- Introduction to affiliate marketing on TikTok
- Influencer and creator marketing opportunities
- TikTok paid advertising, including how ads work and what to consider
- How to review performance and understand whether your activity is working
- Examples of successful accounts and businesses to learn from
The session will also include practical examples, discussion and take-home resources to help participants continue applying what they learn after the workshop.
Who should attend?
This workshop is suitable for:
- Small business owners
- Start-ups and early-stage businesses
- Product-based businesses interested in TikTok Shop
- Service-based businesses wanting to increase visibility
- Businesses already using Facebook or Instagram but unsure how TikTok differs
- Businesses considering TikTok ads, creator partnerships or affiliate marketing
- Anyone who wants to better understand how TikTok can support business growth
You do not need to be an expert TikTok user to attend. The session is designed to help business owners understand the platform from a commercial and practical perspective.
What will you leave with?
By the end of the masterclass, attendees will have a clearer understanding of:
- How TikTok could fit into their business marketing strategy
- What needs to be set up or improved on their TikTok business account
- What type of content is most relevant to their business
- How TikTok Shop, affiliate marketing and creator collaborations work
- How paid TikTok advertising could be used
- What actions they can take next to make TikTok work more effectively for their business
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Where is it happening?
North City Business Centre, 2 Duncairn Gardens, Belfast, United Kingdom
Event Location & Nearby Stays:
Tickets
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Host or PublisherNorth City Business Centre
