THIS IS SERVICE DESIGN DOING - ESSENTIALS

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** IMPORTANT NOTE ** - THIS IS A PAID COURSE

COURSE FEE

Standard Fee: $2,700 per pax

Early BirD $2,400 per pax(EXTENDED till 30 Aug 2025) 

STEP 01: YOU CAN FIRST REGISTER ON EVENTBRITE.

STEP 02: REGISTER ON GOGLE FORM TO CONFIRM PAYMENT

YOUR REGISTRATION FOR COURSE WILL BE CONFIRMED ONLY ONCE YOU COMPLETE THE GOOGLE FORM IN THE LINK BELOW

<< https://docs.google.com/forms/d/1FlUkKmsB9zCQknES8t2BA2TPHbW6CTN3MvKcspfJTaQ/edit

>>

AND MAKE THE PAYMENT TO THE GIVEN BANK ACCOUNT DETAILS THROUGH 'PAYNOW' OR 'DIRECT BANK TRANSFER'

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ABOUT THE PROGRAMME

This is Service Design Doing is a comprehensive 3-day course on service design process, methods,

and tools. The course is designed for executives striving to create or improve customer experiences and integrate service design in their organisation. It is led by Marc Stickdorn, editor of This is Service Design Thinking, and by Markus Hormess and Adam Lawrence, initiators of the Global Service Jam.

What is the background of this course?

Today's customers are more knowledgeable than ever before, and they are talking to each other which makes customer satisfaction more important than it has ever been. Services and products merge into multi-channel ecosystems in which genuine relationships with both customers and stakeholders are crucial for an authentic brand experience, transforming customers into brand ambassadors.

What is the overarching goal?

Only an in-depth and holistic understanding of customers and their environment can create offerings that provide meaningful value and make a real difference on the bottom line. Service design thinking can provide this understanding. Learn how to apply Service Design Thinking to the rapid innovation of customer experiences in multi-channel product-service ecosystems. The coaches are pioneering practitioners – you can learn from the best.

What are the takeaways for my daily work?

The main takeaway of the workshop will be the ability to apply several tools to your own business problems in order to innovate towards new value propositions.

You will be able to begin instigating real service-innovation projects in your organisation, working with small project teams focused on individual service elements, or developing new value for your entire service offering.

Curriculum and course content

You will learn about the service design process, methods and tools by working on a project in a small team, with short periods of reflection on the theory behind contemporary service innovation methods.

In addition, a unique framework is introduced that integrates the Service Design tools with your business model as well as your operations and business strategy. Confidential feedback sessions are offered around the workshop, giving participants the opportunity to receive input from the mentors on individual challenges from their work and project experience.

DAY 01

→ Introduction and Service Design case study

→ Theory and Practice of Design Research

→ Service Design Basics (stakeholder maps, personas, customer journey maps)

→ Reflection and Q&A

DAY 02

→ Advanced Tools (emotional maps,dramatic arcs, advanced sketching and ideation)

→ Prototyping and Testing (prototyping framework and overview, investigative rehearsal, desktop walkthrough, paper/cardboard prototyping)

→ Reflection and Q&A

DAY 02

→ Business tools and backgrounds (Service Dominant Logic, Business Model, Canvas, Business and Service Framework)

→ Facilitation Masterclass

→ Reflection and Q&A

TISDD COMMUNITY

After participating in one of our courses, you’ll automatically get a lifetime invitation to our active alumni network. In the members area, we offer material from our courses, such as latest scripts, templates and cases. You’ll stay up to date as we update the database after each course.

This network helps you to keep in touch with the facilitators and a worldwide community of like-minded executives.

TRAINERS

Adam Lawrence - Customer Experience Expert and co-initiator of the world’s largest service design event ‘Global Service Jam’.

Markus E. Hormeß - Service Innovation Expert and co-initiator of the world’s largest service design event ‘Global Service Jam’.

Host or Publisher Ideactio Pte Ltd