Think & Link with Michael E. Jordan and Dave Schneider

Fashion with great function and purpose? 

We have a pairing that fits so nicely that it kinda makes fashion sense. We’ve paired up your favorite, hard working shoes with that brand of quarter zip you wore for the entire month of March. We have Red Wing Shoes with UNRL Performance Apparel on the stage.

Dave Schneider is the Chief Marketing Officer representing the hard-working, legacy and heritage of the Red Wing Shoe brand. Michael E Jordan is the founder representing the fast moving, performance and fashion forward brand of UNRL. 

You can choose to wear your UNRL hoodie with Classic 875s, recognition will be given at the event.

KEY AREAS OF LEARNING:

• How to turn $300 into a highly successful performance brand in Minnesota, while in your mom’s basement. Okay, to be a little more broad, the challenges of entrepreneurship, how to handle them on the road to success. 
• How to spark creative inspiration in a 100+ year old brand with amazing history, heritage and global reach. To be more specific, what it's like when a wooden billboard goes viral. 
• These brands make practical, durable, and hard working goods that have become fashionable. What role do retail, influencers and brand partnerships play in a strong business and marketing plan. 

EVENT MODERATORS:

Aaron Keller, Managing Principal, Capsule

Abby Kelsey, Co-Founder, Always Social

ABOUT THINK & LINK:

Capsule’s Think & Link began as a french-style salon in 2008 out of the agency’s kitchen, to discuss the relevant topics of the day, connect with other like-minded individuals and share inspiring stories. Nearly two decades later, it continues to create an inclusive, intellectual space for learning and networking– bringing national business, brand, and design leaders to the stage.

ABOUT CAPSULE:

Think & Link is hosted by Capsule, a special projects agency in Minneapolis working with brands like PepsiCo, Patagonia, Osprey, Tyson Foods, Arc’teryx, Curaleaf and Kwik Trip on complex marketing, design, and brand challenges.

EVENT SPONSORS:

Lake One, a modern growth and technology partner helping B2B brands navigate digital transformation across marketing, sales and customer experience.

RSP Architects, founded in 1978 and serving a diverse range of clients nationally and internationally. Providing architectural design services to many industries and for organizations Fortune 100 large to start-ups. 

2026 Special Olympics USA Games, a national multi-sport event dedicated to celebrating ability and inclusion, uniting thousands of athletes with intellectual disabilities, coaches, and communities while advancing the mission of Special Olympics to foster acceptance and create lasting positive change through sport.

In-Person Attendance Details:

3:00 - 4:00 pm CST: Arrival Grain Belt Brewery. Parking is free.

4:00 - 5:00 pm CST: Conversation with our guests.

5:00 - 6:00 pm CST: Close, networking, and looking forward to the next one.

Drinks and appetizers will be served. RSVP required for event entry. Parking, entrance and additional attendance details will be sent via email prior to the event.

Attendance is $35 (unless you’re an early bird). Food, parking, and libations are included. Active participation is expected.

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Host or Publisher Capsule Design