Think & Link with Jori Miller Sherer and CJ King
About this Event
We’re talking outdoor brands, fanatical cultures that lead to fanatical audiences, how great brands come into being, and the importance of great retail experiences.
Jori Miller Sherer is currently the President and Chief Commercial Officer at Minnetonka and C.J. King, the Vice President of Wholesale North American at Arc’teryx.
Both of these guests have a tremendous number of years in outdoor products. They’ll be able to share a perspective across decades and what the landscape looks like today as we head into new shopper behaviors, artificial intelligence and many other changes.
This event is equally rewarding, being in the room or listening to it on a hike in the Grand Tetons heading to Surprise Lake.
KEY AREAS OF LEARNING:
- What does a fanatical culture of enthusiasts feel like and how is it nurtured
- The importance of great design across all product categories and its role today
- How does a brand remain relevant in a changing consumer behavior world?
EVENT MODERATORS:
Aaron Keller, Managing Principal, Capsule
Greg Swan, Senior Partner, Head of Futures & Client Transformation, FINN Partners
ABOUT THINK & LINK:
Capsule’s Think & Link began as a french-style salon in 2008 out of the agency’s kitchen, to discuss the relevant topics of the day, connect with other like-minded individuals and share inspiring stories. Nearly two decades later, it continues to create an inclusive, intellectual space for learning and networking– bringing national business, brand, and design leaders to the stage.
ABOUT CAPSULE:
Think & Link is hosted by Capsule, a special projects agency in Minneapolis working with brands like PepsiCo, Patagonia, Osprey, Tyson Foods, Arc’teryx, Curaleaf, and Kwik Trip on complex marketing, design, and brand challenges.
EVENT SPONSORS:
Lake One, a modern growth and technology partner helping B2B brands navigate digital transformation across marketing, sales and customer experience.
RSP Architects, founded in 1978 and serving a diverse range of clients nationally and internationally. Providing architectural design services to many industries and for organizations Fortune 100 large to start-ups.
In-Person Attendance Details:
3:00 - 4:00 pm CST: Arrival Grain Belt Brewery. Parking is free.
4:00 - 5:00 pm CST: Conversation with our guests.
5:00 - 6:00 pm CST: Close, networking, and looking forward to the next one.
Drinks and appetizers will be served. RSVP required for event entry. Parking, entrance and additional attendance details will be sent via email prior to the event.
Attendance is $35 (unless you’re an early bird). Food, parking, and libations are included. Active participation is expected.
Agenda
🕑: 03:00 PM - 04:00 PM
Arrival + Networking
🕑: 04:00 PM - 05:00 PM
Speaker Talk
🕑: 05:00 PM - 05:30 PM
Networking + Close
Where is it happening?
Event Location & Nearby Stays:
USD 15.00 to USD 35.00
