The Wales UXR Summit 2025

Welcome to the first ever Wales UXR Summit – Transforming with research 

We’re bringing together researchers, service designers, and leaders from Adimral, Monzo, BBC, Polar Insight, Admiral Pioneer, and universities across the UK for a one day event in Cardiff. 

Expect a mix of inspiring talks, practical workshops, and plenty of time to connect with people who care about putting customers at the heart of change. 

What makes this day special? 

• Be inspired by keynote speaker Emma Huntington (CEO of Admiral Pioneer) and leave with fresh energy from our closing talk by leading HCI professor, Alan Dix. 

• Hear how Monzo tackles customer needs when things go wrong, and how research shapes strategy in moments that matter most. 

• Step behind the scenes with the BBC design team as they shadowed the 2024 General Election, from local radio to the swingometer. 

• Learn how inclusive design can spark innovation, how behaviour design transforms user experience, and why making research actionable can be harder than it looks. 

• Get hands-on in workshops exploring how to quantify desirability and get a flavor of the UXR POV Playbook. 

Whether you're a researcher, service designer, UX designer, product manager, or just curious about the field, there's something here for everyone to take away.

Why come along? 

You’ll walk away with: 
> Practical tools and frameworks to use straight away in your work 
> Real world case studies from financial services, media, and academia 
> Fresh perspectives on inclusivity, impact, and evidence led design 
> A stronger network of peers across Wales, South England, and beyond 

All in a relaxed and friendly setting, with coffee, lunch, and post event drinks (sponsored by Askable) included. 

This is a chance to learn, connect, and shape the future of UXR together. 

Info: Check in at the reception. A member of the team will be there to direct you to Floor 1. Do not forget a digital or paper copy of your tickets!

Info: Grab a cup of coffee or tea, meet fellow researchers & designers and settle in

Info: Research shows that human-human interaction is often rated as the single biggest factor in determining the quality of a user experience. However, it is often neglected in UX, with the emphasis being on the design of the user interface. This presentation demonstrates how to design behaviours to create an outstanding user experience. The audience will come away with a series of easy-to-use tools and frameworks that they can immediately apply to their work.

Info: In customer support, people rarely know how they'll handle a problem until it happens. This talk will explore how user research at Monzo brings clarity to complex banking operations by breaking down "knotty" problems, taking ownership and leveraging a diverse research toolkit to drive tangible impact for our customers. It'll bring together how research can influence business strategy and measure customer satisfaction in areas where traditional measures can fall short.

Info: Quantifying desirability and giving the customer a voice amongst business and tech requirements while prioritization of initiatives and back log.

Info: Designers long to see their products in action - to witness firsthand the impact of their designs. But when your users are journalists and your products are the systems powering the BBC’s news operation, a snap election offers a discovery research opportunity like no other. From local radio stations to national newsrooms, leisure centre counts to Jeremy Vine’s swingometer, this is the story of how the BBC’s design team shadowed the 2024 General Election… all of it.

Info: Great research doesn’t speak for itself - it lands when the audience is ready to hear it. This talk explores how to prime stakeholders before the insight arrives, so they’re open, engaged, and prepared to act. Drawing on work in financial services and other complex sectors, I’ll share a practical framework for setting the stage for change - before the slides even go up.

Info: What if designing for disability wasn’t just inclusive, but a catalyst for innovation? This talk explores how inclusive research leads to surprisingly universal breakthroughs, how ideas that intended to solve edge-cases reshaped industries, and how we can spot these opportunities in our own work. Walk away with practical ways to embed accessibility thinking into any research project, from day one, and a new appreciation for how designing for the “niche” is never as small as it sounds.

Info: We all know involving stakeholders in our research and design process matters, but what about when the outcomes aren’t as expected? This talk explores the challenges of making research actionable, why it sometimes falls flat and how we can approach it with more intention and care.

Info: Presenting the UXR Point of View framework and playbook, which supports professionals in crafting and presenting a compelling narrative that aligns with the needs of their users and stakeholders. This will be an interactive session.

Info: Optional

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Host or Publisher Admiral Group Plc