The Van Gogh Entrepreneur: Building a Billion-Dollar Legacy from Nothing

Schedule

Tue Feb 17 2026 at 05:00 pm to 07:30 pm

UTC-06:00

Location

The Wedge Innovation Center | Alton, IL

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Competency: Transforming a "Distressed Asset" into a Global Category Leader.
About this Event

Imagine inheriting hundreds of "worthless" paintings. That's exactly what happened to Jo van Gogh, Vincent's sister-in-law, in the early 20th century. While everyone told her to give up, she defied the odds—and the social conventions of her time—to build a market for Vincent's art from scratch. Her radical, intuitive business genius transformed a forgotten estate into the multi-billion-dollar legacy we know today.

In this talk, Joan will dive into the 12 specific strategies Jo used to overcome obstacles familiar to every entrepreneur:

• Volatile markets & economic uncertainty

• Intense competition & market saturation

• Burnout & personal well-being

Jo's story isn't just a historical footnote; it's a practical blueprint for building a business from the ground up. You'll leave with a clear plan to find your unique niche, evangelize your brand, and turn your ideas into a valuable legacy.



Agenda

🕑: 05:00 PM - 06:00 PM
Networking

Info: Chat with other attendees and enjoy light refreshments.


🕑: 06:00 PM - 07:00 PM
Author Presentation

Info: Joan will explain how and why Jo van Gogh's efforts were successful and provide attendees with 12 strategies that can be applied to your business.


🕑: 07:00 PM - 07:30 AM
Q&A with the Author and Book Signing

Info: Copies of Saving Vincent will be available for purchase and Joan will provide autographed copies upon request.


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Where is it happening?

The Wedge Innovation Center, 620 East Broadway, Alton, United States

Event Location & Nearby Stays:

Tickets

USD 12.51

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