The Strategic Power of Story

Please Note: This program is TWO sessions November 6th AND 13th from 6:30-9:30pm.

Elevating Leadership Through the Power of Story

In today’s complex business landscape, leaders aren’t remembered for their spreadsheets or slide decks – they’re remembered for the stories they tell. Storytelling is no longer a “soft skill.” It is a critical leadership capability that inspires teams, aligns culture, builds trust, and turns vision into action.

The Brand Storytelling for Strategic Impact Program at Rollins’ Management & Executive Education Center equips executives and senior leaders with the tools to craft, test, and deliver narratives that resonate. Blending proven storytelling frameworks with cutting-edge AI tools for visual and narrative design, this program guides leaders on a path to shape stories that influence decisions, accelerate change, and inspire growth.

What You’ll Gain

• Communicate vision and inspire confidence through story.
• Use narrative as a strategic tool to connect with teams, customers, and stakeholders.
• Apply empathy-driven methods and AI tools to craft stories that are relevant, resonant, and articulate.
• Leave with a refined approach to crafting a brand narrative and a clear plan to activate it.

Program Format

• Two Evening Workshops at Rollins College Crummer Graduate School of Business.
• Dates: Thursday, Nov. 6 & Thursday, Nov. 13 | 6:30–9:30 PM
• Cost: $780 per participant (includes 3-month MidJourney AI subscription).
• Instructor: Dr. Kizer, expert in brand storytelling and leadership communication.

Who Should Attend

Brand leaders, marketing and communications professionals, founders, nonprofit executives, innovation leads, and strategy heads looking to turn narrative into a competitive advantage and

• Elevate their leadership presence.
• Translate vision into narratives that inspire.
• Strengthen organizational culture and customer connection through story.

About the Instructor

https://crummer.rollins.edu/explore-crummer/faculty/tracy-r-h-kizer-ph-d/

Dr. Tracy H. Kizer is a visionary academic leader and tenured Associate Professor of Marketing at the Crummer Graduate School of Business, Rollins College. With over 16 years of experience in higher education and 8 years in corporate roles, she bridges academic rigor and industry expertise to develop innovative strategies for teaching, research, and leadership.

Dr. Kizer’s research focuses on consumer behavior, branding, and the intersection of marketing with social justice. She has published over 15 peer-reviewed articles in esteemed journals, including the Journal of Business Research, and serves on its editorial review board. Her research contributions are complemented by her membership in professional organizations, such as the Society for Consumer Psychology, the American Marketing Association, and the Ph.D. Project Faculty Association.

Space is limited. Secure your spot today!

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Host or Publisher Crummer