THE SPACE 2BE: Business and Sport

Jeremy Bentham’s drive to ‘elevate the lives of all’ dovetails with the Institute of Finance and Technology’s core social purpose. The SPACE 2BE aims to create a knowledge-sharing hub for business ideas and entrepreneurs that provides financial laboratories, seminars, networking breakfasts, and Back-to-Basics financial and accounting training beyond the core MSc offerings and to local and City community members.

Director: Prof Francesca Medda
[email protected]

In 2024-25 four short courses/ thematic seminar series will be available

TERM 1 (October 2024-December 2024)

Room 509, Marshgate Building, UCLEast

Business and Sport

The objective of the course is to explore the technical and practical aspects between Business and Sport. Specifically, we will explain the key points for managing an athlete, identify the key individuals that manage them, and outline the methods of how they do so. We will then delve into what motivates Investors (Entrepreneurs or Companies) to invest in sports and what the economic returns are. Furthermore, we will address the topic of sustainability in the world of Sports, seeking to understand how it can be improved in this industry. Finally, we will examine the new digital technologies that are applied in various sports, such as football. Following each lesson, there will be a brief encounter with some professional profiles in the world of Sports, who will share their own experiences.

(Lectures: 16/10; 30/10; 13/11; 27/11; 11/12)

Please note that attendance at all five sessions is required to receive the Certificate of Attendance.

Host or Publisher UCL Institute of Finance and Technology